April 2013

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Building Valuable Relationships using Social Media Part 1: Connecting with professionals and potential partners

  |   Marketing Strategy, Social Media   |   No comment

It is every marketer’s dream to be able to connect with users through social media and turn them into potential partners or customers. In the first of a two-part series, learn how to effectively build credible and durable partner/vendor relationships with your social media connections. Social...

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Why Customer Analytics is Crucial to Customer Retention Part II

  |   Customer Data Analytics, Marketing Strategy, Retention Marketing   |   No comment

We discussed the importance of analytics to customer retention in a previous post. This post is a deeper dive into the subject. Research shows that consumers have higher probability to become more loyal customers to the brands / businesses they purchased from. For the businesses, if...

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