July 2013

How A/B Testing Different E-mail Offers Can Significantly Improve Your E-mail Marketing Campaigns

  |   Email Marketing, Marketing Strategy   |   No comment

Why A/B Testing Is Important to E-mail Marketing A/B testing, otherwise known as split testing, is the act of conducting an experiment to measure which option or factor is most effective between two groups, A and B. In regards to e-mail marketing within e-Commerce and B2C...

Read More