Author: Brian

New Research Reveals Which Email Subject Lines Perform Best for Marketers

  |   Email Marketing, Marketing Strategy, Retention Marketing   |   No comment

Six to 10 words yield highest open rates, movie and music themes becoming more prevalent   We have recently completed a new study uncovering the attributes that make up the perfect email subject line – one that generates the highest open rates for marketers. The data was...

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Retention Science Launches SmartSegments to Increase Retention Marketing Campaign Effectiveness

  |   Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Online Retailers Can Now Personalize Retention Marketing Campaigns Based on Individual Consumer Behaviors Retention Science, a leader and innovator in retention marketing, announces SmartSegments, a new product designed to help online retailers more effectively personalize their retention marketing campaigns by grouping customers into specific market segments. By applying...

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New Research Uncovers Which Email Promotions Generate the Most Revenue for Online Retailers

  |   Big Data, eCommerce Technology, Email Marketing, Retention Marketing   |   No comment

Data Based on More than 100M Transactions Reveals Free Shipping Offers Sent Later in the Day Maximize Customer Conversion As innovators in retention marketing, we have released new research today that identifies the types of promotional offers that work best – and when they should be...

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