Author: Brian

Retention Science and Campaign Monitor Announce Integration for Predictive Marketing Campaigns

  |   Technology Partners   |   No comment

Retention Science, a company using big data to help online retailers retain customers and maximize their lifetime value, has formed an integrated partnership with Campaign Monitor, a leading email marketing provider. Through the strategic integration, Campaign Monitor’s user-base gains access to a retention automation platform...

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marketing

3 Types of Effective Retention Marketing Strategies

  |   Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

What is Retention Marketing? Retention Marketing has been a buzz phrase for quite some time now. A few recognize it by other names such as lifecycle marketing, loyalty marketing, customer happiness marketing and more. At Retention Science, we aim to build engagement and strengthen customer loyalty...

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How A/B Testing Different E-mail Offers Can Significantly Improve Your E-mail Marketing Campaigns

  |   Email Marketing, Marketing Strategy   |   No comment

Why A/B Testing Is Important to E-mail Marketing A/B testing, otherwise known as split testing, is the act of conducting an experiment to measure which option or factor is most effective between two groups, A and B. In regards to e-mail marketing within e-Commerce and B2C...

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