Retention Science Blog

May 22, 2015

RetailPlus NY: eCommerce Insights from Deena Bahri, Birchbox CMO

In the past few months, we at Retention Science have been cooking up some exciting initiatives to help jumpstart meaningful conversations about marketing and technology in eCommerce. One of our newest and favorite initiatives is RetailPlus, a thought leader event series that connects…

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Apr 01, 2015

What retailers can learn from Home Depot’s mobile app

What comes to mind when you think of Home Depot? Perhaps it’s the smell of plywood, pristine model bathrooms, and friendly employees in orange aprons. In more recent years, Home Depot reminds marketers of a seamless mobile to in-store experience. An early…

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Mar 31, 2015

Retention Marketing Tips from Taylor Swift

Whether or not you’re a fan of sugary pop princess Taylor Swift’s music, one thing can’t be denied: the woman is a pro at retaining her customers.

Did I say customers? I meant fans. Or Swifties, as they prefer to be called.

Swift has always been canny about building her brand, and…

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Mar 26, 2015

Insights from a CMO: an evening with Greg Bettinelli and Jerry Jao

We’ve had a busy week here at Retention Science! We hosted a webinar earlier this week, and threw an event for local eCommerce executives just last night, right here in Los Angeles. 

Blog - Retention Science
Mar 03, 2015

Customer Retention Is King: The Future Of Retention Marketing

This article first appeared on on January 21, 2015, where our CEO Jerry Jao is a regular contributor. You can find the original version as well as…

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Feb 24, 2015

Why Customer Retention Is King: The Evolution Of Retention Marketing

This article first appeared on on November 19, 2014, where our CEO Jerry Jao is a regular contributor. You can find the original version as well as his other pieces here. 


Blog - Retention Science
Jan 15, 2015

How to calculate CLV: Customer Lifetime Value maximizes acquisition, too

It's a new year, which means it's time for a fresh look on the best ways to concentrate your marketing efforts. Let's start by revisiting one of the most important components of an effective marketing strategy, both retention and acquisition: Customer Lifetime Value.

Put simply, not all customers…

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Nov 20, 2014

6 ways to attract more customer love to your brand

Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words, while you are searching for customers to love your brand, customers are also looking for companies and brands to love.  

Think about it: with all the choice in the market…

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