Retention Science Blog

Nov 20, 2015

Don’t let your holiday customers go cold after the season: Webinar Recap

Customers start churning the moment you acquire them, and after the holidays they churn even faster -- 274% faster according to our latest research. Holding onto these customers you work so hard to acquire was the basis of our latest webinar,

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Oct 08, 2015

Insights from 2015

The Retention Science team had a blast this week with, held in Philadelphia this year! We had the opportunity to interact with some amazing brands, learn about the latest and greatest in retail, and hunt down some authentic cheesesteaks in the City of Brotherly Love.

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Sep 10, 2015

5 Email Marketing Tips to Improve Customer Retention

Research has shown that when it comes to customer engagement, email still reigns supreme. Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…

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Jul 29, 2015

Homejoy's $38M Lesson: Without Customer Retention, "Growth" is a Dirty Word

Just three years ago, Homejoy had $38 million in the bank thanks to backers like Google Ventures and Redpoint Ventures. The startup, which facilitated on-demand cleaning services…

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Jul 22, 2015

Why Amazon Prime - yes, even Prime Day - wins at customer retention

Say what you will about Prime Day ' plenty of Twitter users already have ' but Amazon's shopping holiday event thrown exclusively for its Prime customers marked a major milestone…

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Jul 14, 2015

Top 10 Customer Retention Tactics for the Data-Driven Marketer

More and more marketers are seeing the benefits of shifting their marketing efforts from acquisition to retention. In fact, according to Bain & Company, increasing…

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Jul 09, 2015

Subscription eCommerce Marketing: Keeping Customers Engaged

Whether someone becomes a customer by subscribing to your service, opening an account, or simply signing up for your newsletter, the key to keeping them around is engagement. However, marketers often jump the gun and start blasting away with heavy-handed sales messaging and discounts. This is a mistake.…

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Jul 06, 2015

Subscription eCommerce Marketing: Capturing Customer Information

There are many ways to capture data, but subscription companies have it easier than most. By virtue of the business model, subscription commerce can get away with asking customers more about themselves, depending on the product - this is especially true for beauty and grooming-related…

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View Webinar: Preventing Customer Churn After the Holidays get the guide x