Retention Science Blog

Jul 06, 2015

Subscription eCommerce Marketing: Capturing Customer Information

There are many ways to capture data, but subscription companies have it easier than most. By virtue of the business model, subscription commerce can get away with asking customers more about themselves, depending on the product - this is especially true for beauty and grooming-related…

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Jun 30, 2015

The Best Ways for Brands to Branch Out of Their Comfort Zones

This article first appeared on VentureBeat.com on May 8, 2015, where our CEO Jerry Jao is a regular contributor. You can find…

Blog - Retention Science
Jun 23, 2015

Want Your Business to Make More Money? Stop Acquiring Customers!

That’s right, stop acquiring customers right now. For years, marketers have focused their time, energy and budgets on acquiring new customers. However, recent research has shown that it is five times more expensive to acquire a new customer than to keep an existing one[2], so why do so…

Blog - Retention Science
May 22, 2015

RetailPlus NY: eCommerce Insights from Deena Bahri, Birchbox CMO

In the past few months, we at Retention Science have been cooking up some exciting initiatives to help jumpstart meaningful conversations about marketing and technology in eCommerce. One of our newest and favorite initiatives is RetailPlus, a thought leader event series that connects…

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Apr 01, 2015

What retailers can learn from Home Depot’s mobile app

What comes to mind when you think of Home Depot? Perhaps it’s the smell of plywood, pristine model bathrooms, and friendly employees in orange aprons. In more recent years, Home Depot reminds marketers of a seamless mobile to in-store experience. An early…

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Mar 31, 2015

Retention Marketing Tips from Taylor Swift

Whether or not you’re a fan of sugary pop princess Taylor Swift’s music, one thing can’t be denied: the woman is a pro at retaining her customers.

Did I say customers? I meant fans. Or Swifties, as they prefer to be called.

Swift has always been canny about building her brand, and…

Blog - Retention Science
Mar 26, 2015

Insights from a CMO: an evening with Greg Bettinelli and Jerry Jao

We’ve had a busy week here at Retention Science! We hosted a webinar earlier this week, and threw an event for local eCommerce executives just last night, right here in Los Angeles. 

Blog - Retention Science
Mar 03, 2015

Customer Retention Is King: The Future Of Retention Marketing

This article first appeared on Forbes.com on January 21, 2015, where our CEO Jerry Jao is a regular contributor. You can find the original version as well as…

Blog - Retention Science
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