Retention Science Blog

Feb 16, 2016

Why marketers can't rely on old maps for the new customer journey

Email is the channel with highest ROI for marketers, and has been the reigning king for years. It continues to play a major role in influencing the customer journey and is a valuable retention tool. However, when it comes to email communications, marketers still rely on the tried and…

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Nov 20, 2015

Don’t let your holiday customers go cold after the season: Webinar Recap

Customers start churning the moment you acquire them, and after the holidays they churn even faster -- 274% faster according to our latest research. Holding onto these customers you work so hard to acquire was the basis of our latest webinar,

Blog - Retention Science
Oct 08, 2015

Insights from 2015

The Retention Science team had a blast this week with, held in Philadelphia this year! We had the opportunity to interact with some amazing brands, learn about the latest and greatest in retail, and hunt down some authentic cheesesteaks in the City of Brotherly Love.

Blog - Retention Science
Sep 10, 2015

5 Email Marketing Tips to Improve Customer Retention

Research has shown that when it comes to customer engagement, email still reigns supreme. Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…

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Jul 29, 2015

Homejoy's $38M Lesson: Without Customer Retention, "Growth" is a Dirty Word

Just three years ago, Homejoy had $38 million in the bank thanks to backers like Google Ventures and Redpoint Ventures. The startup, which facilitated on-demand cleaning services…

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Jul 22, 2015

Why Amazon Prime - yes, even Prime Day - wins at customer retention

Say what you will about Prime Day ' plenty of Twitter users already have ' but Amazon's shopping holiday event thrown exclusively for its Prime customers marked a major milestone…

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Jul 14, 2015

Top 10 Customer Retention Tactics for the Data-Driven Marketer

More and more marketers are seeing the benefits of shifting their marketing efforts from acquisition to retention. In fact, according to Bain & Company, increasing…

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Jul 09, 2015

Subscription eCommerce Marketing: Keeping Customers Engaged

Whether someone becomes a customer by subscribing to your service, opening an account, or simply signing up for your newsletter, the key to keeping them around is engagement. However, marketers often jump the gun and start blasting away with heavy-handed sales messaging and discounts. This is a mistake.…

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