Retention Science Blog

Jul 29, 2015

Homejoy's $38M Lesson: Without Customer Retention, "Growth" is a Dirty Word

Just three years ago, Homejoy had $38 million in the bank thanks to backers like Google Ventures and Redpoint Ventures. The startup, which facilitated on-demand cleaning services…

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Jul 22, 2015

Why Amazon Prime – yes, even Prime Day – wins at customer retention

Say what you will about Prime Day – plenty of Twitter users already have – but Amazon’s shopping holiday event thrown exclusively for its Prime customers marked a major milestone…

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Jul 14, 2015

Top 10 Customer Retention Tactics for the Data-Driven Marketer

More and more marketers are seeing the benefits of shifting their marketing efforts from acquisition to retention. In fact, according to Bain & Company, increasing…

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Jul 09, 2015

Subscription eCommerce Marketing: Keeping Customers Engaged

Whether someone becomes a customer by subscribing to your service, opening an account, or simply signing up for your newsletter, the key to keeping them around is engagement. However, marketers often jump the gun and start blasting away with heavy-handed sales messaging and discounts. This is a mistake.…

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Jul 06, 2015

Subscription eCommerce Marketing: Capturing Customer Information

There are many ways to capture data, but subscription companies have it easier than most. By virtue of the business model, subscription commerce can get away with asking customers more about themselves, depending on the product - this is especially true for beauty and grooming-related…

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Jun 30, 2015

The Best Ways for Brands to Branch Out of Their Comfort Zones

This article first appeared on VentureBeat.com on May 8, 2015, where our CEO Jerry Jao is a regular contributor. You can find…

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Jun 23, 2015

Want Your Business to Make More Money? Stop Acquiring Customers!

That’s right, stop acquiring customers right now. For years, marketers have focused their time, energy and budgets on acquiring new customers. However, recent research has shown that it is five times more expensive to acquire a new customer than to keep an existing one[2], so why do so…

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May 22, 2015

RetailPlus NY: eCommerce Insights from Deena Bahri, Birchbox CMO

In the past few months, we at Retention Science have been cooking up some exciting initiatives to help jumpstart meaningful conversations about marketing and technology in eCommerce. One of our newest and favorite initiatives is RetailPlus, a thought leader event series that connects…

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