Retention Science Blog

Sep 08, 2015

3 Marketing Trends Worth the Hype -- and 1 That Falls Short

As marketers, we know that trends are often fleeting, and that buzz doesn't equal longevity. While this is true for consumer culture, this statement is equally true for marketers. When it comes to marketing trends, buzzwords gain so much traction that it becomes difficult to gauge the concept's true…

Blog - Retention Science
Oct 09, 2014

11 ways Retention Science keep your customers spending

More online businesses are seeing proof that adding predictive analytics to customer data increases customer spending, and with good reason - according to a study by the Aberdeen Group, predictive…

Blog - Retention Science
Aug 29, 2014

Smart ways to segment your customer data

Segmenting your customers into groups according to their interests, preferences, and behavior is a more precise way to send targeted and engaging communications that convert. According to the DMA's National Client Email Survey 2014, a 760% increase in email revenue came from segmented emails…

Blog - Retention Science
Aug 27, 2014

How to build the perfect customer ... profile

How would you describe the perfect customer? To me, the ideal customer loves your product and sees the value in the goods or services you provide - and isn't shy about sharing that opinion with others. He or she is engaged with and responsive to your new products and offerings, and doesn't shop exclusively…

Blog - Retention Science
Jun 26, 2014

How to keep your data clean and accurate

As big data analytics becomes more common practice for marketers today, new challenges and obstacles arise. To correctly make sense of all your data, it's essential for you to have clean data. Dirty data not only causes a storage headache, it can also lead to inaccurate results. By not following best…

Blog - Retention Science
Nov 11, 2013

Retention Science CEO Jerry Jao Speaks About Customer Retention at Inaugural LA Tech Summit

We are honored to have been selected to present at the inaugural LA Tech Summit, taking place Thursday, Nov. 14, 2013 at the Fairmont Miramar Hotel in Santa Monica. Our CEO Jerry Jao will take part in a panel on "The Science of Acquiring and Retaining Customers"…

Blog - Retention Science
Feb 12, 2013

The Importance of Customer Analytics and Why It's Important to Customer Retention

Had enough of customer analytics? Definitely not. Companies have spent tons of money doing market research, but with technology that constantly changes consumer behavior and research methods, you should keep up with the pace. Marketers have long been aware of the importance of consumer orientation,…

Blog - Retention Science
Nov 16, 2012

Your customers are individuals, market to them that way

In the 21st century, people are individualistic by nature and they do whatever is required to preserve their individual freedoms. Capitalism and consumer based economy has empowered the consumers by providing them with a lot of choices. They no longer stick to a brand which cannot cater…

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