Retention Science Blog

Apr 10, 2015

Square brings data-driven marketing to small business

Small businesses need big data too. On Tuesday, popular point-of-sale provider Square announced the new email marketing tool Square Marketing

Blog - Retention Science
Oct 24, 2014

What Google's new 'Inbox' app means for email marketers

Google unveiled its new 'Inbox' app on Wednesday via an invite-only system, causing an Internet uproar. Already being hailed as "the…

Blog - Retention Science
Sep 09, 2014

eCommerce Marketing Survey 2014

At Retention Science, we have the privilege of working with some of the best and most exciting marketing teams in the world. This summer, we surveyed 139 of these marketing professionals on the capabilities of their organizations. Our study has revealed very interesting trends in the adoption of new…

Blog - Retention Science
Aug 19, 2014

Learn how scientific email marketing can generate 70% of your company revenue

When it comes to choosing an effective digital marketing tool, email just doesn't seem as sexy anymore. In a space inundated with viral video campaigns, hashtag wars, and the flash-bang tactics of mobile marketing, connecting with customers through email appears outdated , old-fashioned, and not nearly…

Blog - Retention Science
Jun 23, 2014

3 Essential Components of Email You NEED to Personalize

While email is still one of the most effective ways to market to your customers, most people have learned to tune out messages that aren't relevant to them.  That's why it's essential for brands to take on a…

Blog - Retention Science
Jan 30, 2014

Timing the Perfect Email Campaign

 

Custom Tailored Timing of Email Marketing Campaigns

You already write emails that contain highly relevant content…

Blog - Retention Science
Jan 08, 2014

Retention Science Launches SmartSegments to Increase Retention Marketing Campaign Effectiveness

Online Retailers Can Now Personalize Retention Marketing Campaigns Based on Individual Consumer Behaviors

Retention Science, a leader and innovator in retention marketing, announces SmartSegments, a new product designed to help online retailers more effectively…

Blog - Retention Science
Sep 27, 2013

Identifying Time of Send Can Help Re-Engage Lost Shoppers

Time of send of e-mail offers is becoming increasingly relevant to e-Commerce industries today. While some sites have you convinced that the best time to send an e-mail is at 10:30 AM on a Monday, in actuality, the most optimal time varies per person. Data indicates that open, click-through, and conversion…

Blog - Retention Science
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