Retention Science Blog

Sep 10, 2015

5 Email Marketing Tips to Improve Customer Retention

Research has shown that when it comes to customer engagement, email still reigns supreme. Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…

Blog - Retention Science
May 15, 2015

4 Key Metrics for the Data-Driven Email Marketer

One of the most beneficial shifts about moving from 'old school' marketing to digital marketing is the ability to actually track your marketing efforts with key metrics. It's no longer the Wild West where you shoot from the hip and hope your message hits the target. You can now track how your messages…

Blog - Retention Science
May 05, 2015

How to bring your email marketing to speed in 2015

Email marketing still rules in terms of digital marketing, how you can make it work for you in 2015.
Blog - Retention Science
Apr 10, 2015

Square brings data-driven marketing to small business

Small businesses need big data too. On Tuesday, popular point-of-sale provider Square announced the new email marketing tool Square Marketing

Blog - Retention Science
Oct 24, 2014

What Google's new 'Inbox' app means for email marketers

Google unveiled its new 'Inbox' app on Wednesday via an invite-only system, causing an Internet uproar. Already being hailed as "the…

Blog - Retention Science
Sep 09, 2014

eCommerce Retention Marketing Survey 2014

At Retention Science, we have the privilege of working with some of the best and most exciting marketing teams in the world. This summer, we surveyed 139 of these marketing professionals on the capabilities of their organizations. Our study has revealed very interesting trends in the adoption of new…

Blog - Retention Science
Aug 19, 2014

Learn how scientific email marketing can generate 70% of your company revenue

When it comes to choosing an effective digital marketing tool, email just doesn't seem as sexy anymore. In a space inundated with viral video campaigns, hashtag wars, and the flash-bang tactics of mobile marketing, connecting with customers through email appears outdated , old-fashioned, and not nearly…

Blog - Retention Science
Jun 23, 2014

3 Essential Components of Email You NEED to Personalize

While email is still one of the most effective ways to market to your customers, most people have learned to tune out messages that aren't relevant to them. That's why it's essential for brands to take on a…

Blog - Retention Science
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