Retention Science Blog

Mar 29, 2016

The Importance of the Right Message

As marketers, you know that personalization and relevancy are crucial to reaching today’s audience. There’s a lot of emphasis on 1-to-1 personalization, and it’s a concept everyone seems to understand. But what does the concept really mean when it’s time to deliver

Blog - Retention Science
Feb 16, 2016

Why marketers can't rely on old maps for the new customer journey

Email is the channel with highest ROI for marketers, and has been the reigning king for years. It continues to play a major role in influencing the customer journey and is a valuable retention tool. However, when it comes to email communications, marketers still rely on the tried and…

Blog - Retention Science
Jan 19, 2016

Is Your Welcome Series Hurting Your Business?

It makes a lot of sense: A new visitor signs up to your website or mobile app, and you’d like to pace them through their “welcome” period. Maybe you’d like to tell the story of your company vision over a series of emails. Or you’d like to give them an introductory discount on the day…

Blog - Retention Science
Nov 17, 2015

3 ways to keep your customers engaged during the holidays

We’re a little more than a week away from Black Friday, but many retailers have already begun pushing holiday promotions as early as November 1st. This Thanksgiving creep is most likely because of last…

Blog - Retention Science
Oct 28, 2015

Research Report: How to Create the Perfect Marketing Email

Forget “digital marketing’s workhorse” – it’s time to acknowledge email as the prizewinning thoroughbred it really is.

Although flashier channels like social media and mobile marketing routinely steal headlines, email is still the core of every effective digital marketing strategy. The reason…

Blog - Retention Science
Sep 10, 2015

5 Email Marketing Tips to Improve Customer Retention

Research has shown that when it comes to customer engagement, email still reigns supreme. Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…

Blog - Retention Science
May 15, 2015

4 Key Metrics for the Data-Driven Email Marketer

One of the most beneficial shifts about moving from 'old school' marketing to digital marketing is the ability to actually track your marketing efforts with key metrics. It's no longer the Wild West where you shoot from the hip and hope your message hits the target. You can now track how your messages…

Blog - Retention Science
May 05, 2015

How to bring your email marketing to speed in 2015

Email marketing still rules in terms of digital marketing, how you can make it work for you in 2015.
Blog - Retention Science
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