Retention Science Blog

Apr 07, 2015

Google said it: Why marketers need to be mobile-ready by April 21st

If there was any doubt that 2015 would be the year of mobile commerce, banish the thought. Starting April 21st, Google's mobile search algorithm will be updated to factor…

Blog - Retention Science
Apr 01, 2015

What retailers can learn from Home Depot's mobile app

What comes to mind when you think of Home Depot? Perhaps it's the smell of plywood, pristine model bathrooms, and friendly employees in orange aprons. In more recent years, Home Depot reminds marketers of a seamless mobile to in-store experience. An early…

Blog - Retention Science
Mar 17, 2015

Conquering Mobile: Why Marketers Need to Think Mobile-First, Not Mobile-Friendly

This article first appeared on on February 26, 2015 in their Commerce Marketing blog. You can find the original version

Blog - Retention Science
Feb 20, 2015

Move aside, Sheep/Goat - 2015 is the Year of Mobile

Happy Lunar New Year! While there's been some debate on whether it's the year of the Sheep or the Goat, we're calling it as irrelevant: in our book, it's definitely the year of mobile. 58% of American adults…

Blog - Retention Science
Oct 16, 2014

What Apple Pay Really Means for Retailers

It's official: starting October 20, Apple's new mobile payment service Apple Pay will let consumers pay for retail purchases directly from the Apple…
Blog - Retention Science
Jun 23, 2014

The science of highly effective mobile marketing campaigns

In an age where 79% of consumers have their smartphone within arm's reach 22 hours a day, customers are within a click away from buying a product at any time. This is great news for eCommerce marketers and businesses because it means…

Blog - Retention Science
Jun 20, 2012

Mobile Marketing: The Basics

Mobile marketing has come a long way over the past decade. It has grown from text-message advertising--made possible by short codes back in 2003--to an essential component of successful businesses. Location based services and mobile-friendly emails have become standard, and even mobile eCommerce is…

Blog - Retention Science
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