Retention Science Blog

May 15, 2015

4 Key Metrics for the Data-Driven Email Marketer

One of the most beneficial shifts about moving from ‘old school’ marketing to digital marketing is the ability to actually track your marketing efforts with key metrics. It’s no longer the Wild West where you shoot from the hip and hope your message hits the target. You can now track how your messages…

Blog - Retention Science
Apr 10, 2015

Square brings data-driven marketing to small business

Small businesses need big data too. On Tuesday, popular point-of-sale provider Square announced the new email marketing tool Square Marketing

Blog - Retention Science
Mar 31, 2015

Retention Marketing Tips from Taylor Swift

Whether or not you’re a fan of sugary pop princess Taylor Swift’s music, one thing can’t be denied: the woman is a pro at retaining her customers.

Did I say customers? I meant fans. Or Swifties, as they prefer to be called.

Swift has always been canny about building her brand, and…

Blog - Retention Science
Mar 03, 2015

Customer Retention Is King: The Future Of Retention Marketing

This article first appeared on on January 21, 2015, where our CEO Jerry Jao is a regular contributor. You can find the original version as well as…

Blog - Retention Science
Nov 20, 2014

6 ways to attract more customer love to your brand

Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words, while you are searching for customers to love your brand, customers are also looking for companies and brands to love.  

Think about it: with all the choice in the market…

Blog - Retention Science
Nov 18, 2014

How customizing subscription billing cycles help with customer retention

Some subscription companies are shooting themselves in the foot by following the one size fits all method of monthly billing. Although monthly cycles are industry standard for subscription companies, it's not necessarily the most efficient model for all.  

A monthly cycle makes a lot of sense…

Blog - Retention Science
Nov 10, 2014

Holiday Hangover: How to keep the momentum after a busy holiday season

For eCommerce companies, the holiday season is usually the largest sales period of the year. Although it's quite exciting to watch your website hit record highs in traffic and sales, getting there is an extremely stressful process. The signal-to-noise ratio is also at an all-time high, and your audience…

Blog - Retention Science
Nov 07, 2014

Checkmate: why marketers can't rely on intuition over data

Companies can't run effective online marketing campaigns via intuition any longer. In fact, they really shouldn't even run via a rules engine any longer. But hold that thought for a minute.  

Slate Magazine recently ran a…

Blog - Retention Science
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