Retention Science Blog

Sep 08, 2015

3 Marketing Trends Worth the Hype -- and 1 That Falls Short

As marketers, we know that trends are often fleeting, and that buzz doesn't equal longevity. While this is true for consumer culture, this statement is equally true for marketers. When it comes to marketing trends, buzzwords gain so much traction that it becomes difficult to gauge the concept's true…

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Jul 14, 2015

Top 10 Customer Retention Tactics for the Data-Driven Marketer

More and more marketers are seeing the benefits of shifting their marketing efforts from acquisition to retention. In fact, according to Bain & Company, increasing…

Blog - Retention Science
Jul 09, 2015

Subscription eCommerce Marketing: Keeping Customers Engaged

Whether someone becomes a customer by subscribing to your service, opening an account, or simply signing up for your newsletter, the key to keeping them around is engagement. However, marketers often jump the gun and start blasting away with heavy-handed sales messaging and discounts. This is a mistake.…

Blog - Retention Science
Jul 06, 2015

Subscription eCommerce Marketing: Capturing Customer Information

There are many ways to capture data, but subscription companies have it easier than most. By virtue of the business model, subscription commerce can get away with asking customers more about themselves, depending on the product - this is especially true for beauty and grooming-related…

Blog - Retention Science
Jun 25, 2015

Subscription eCommerce Marketing: Understanding (& Retaining) Your Customers

Subscription eCommerce has recently hit its stride. From organic diapers to men's razors to nail polish, innovative subscription companies are popping up everywhere ' and they're taking the eCommerce industry by storm.

One reason for such success? Subscription companies have customer retention…

Blog - Retention Science
Jun 23, 2015

Want Your Business to Make More Money? Stop Acquiring Customers!

That's right, stop acquiring customers right now. For years, marketers have focused their time, energy and budgets on acquiring new customers. However, recent research has shown that it is five times more expensive to acquire a new customer than to keep an existing one[2], so why do so…

Blog - Retention Science
May 15, 2015

4 Key Metrics for the Data-Driven Email Marketer

One of the most beneficial shifts about moving from 'old school' marketing to digital marketing is the ability to actually track your marketing efforts with key metrics. It's no longer the Wild West where you shoot from the hip and hope your message hits the target. You can now track how your messages…

Blog - Retention Science
Apr 10, 2015

Square brings data-driven marketing to small business

Small businesses need big data too. On Tuesday, popular point-of-sale provider Square announced the new email marketing tool Square Marketing

Blog - Retention Science
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