Customer Retention

personalizedemail

Why Batch & Blast Bombs

  |   Customer Retention, eCommerce, eCommerce Technology, Email Marketing, Events, Retention Marketing, Trade Shows   |   No comment

Due to the increased use of data science and personalization by marketing teams, consumer expectations have drastically changed.   Consumers expect you to know a lot more about them, including what they're looking for. Brands have a huge opportunity to reduce friction in the online shopping experience...

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activation

Lifecycle Marketing Pt 2 – How to activate subscribers into paying customers

  |   Customer Lifecycle Marketing, Customer Retention, Marketing Strategy, Retention Marketing   |   No comment

Continuing on with our lifecycle marketing series - last time, we covered best practices for creating Welcome Series campaigns - we now take our focus to the Activation Series.   The Activation Series is your opportunity to convert your interested email subscribers into paying customers. As an...

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e-commerce

11 ways Retention Science keep your customers spending

  |   Customer Data Analytics, Customer Retention, eCommerce Technology, Predictive Analytics, Retention Marketing   |   No comment

More online businesses are seeing proof that adding predictive analytics to customer data increases customer spending, and with good reason - according to a study by the Aberdeen Group, predictive analytics users experience nearly 2 times the lift from marketing campaigns compared to those...

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ShopOrg

The Marketer’s Guide to the Shop.org 2014 Summit

  |   Customer Data Analytics, Customer Retention, eCommerce, Events, Predictive Analytics, Trade Shows   |   No comment

We recently discussed the importance of trade shows, and for marketers in eCommerce and digital retail, the upcoming Shop.org 2014 Summit is on the must-attend list. Geared specifically for digital and multichannel retailers, Shop.org offers workshops, lectures, and roundtable discussions to equip marketers with the...

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holistic

How eTailer ASOS takes a holistic approach to Retention Marketing

  |   Customer Retention, Email Marketing, Retention Marketing   |   No comment

The efficacy of email marketing as a retention tactic continues to receive high praise and attention. While much deserved, don’t be seduced by visions of open and click through rates alone: truly effective retention marketing requires an integrated and multi-platform approach. ASOS (asos.com) is one company who understands this...

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