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Customer Retention

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What retailers can learn about personalization from #TheDress

  |   Big Data, Customer Retention, eCommerce Technology, Marketing Strategy, Predictive Analytics   |   No comment

Who cares what color you see? We care about what color you like.   The Dress. Dressgate. The dress that broke the Internet. Ruiner of friendships and starter of fights.   Whatever you’re calling it, and whatever colors you see, The Dress has set the Internet ablaze. It’s a...

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Better, Faster, Stronger: 2015’s New-Old Retention Marketing Trends

  |   Customer Retention, eCommerce, Email Marketing, Marketing Strategy, Social Media   |   No comment

Even before the last post-holiday sale offers hit inboxes in 2014, the eCommerce blogosphere was flooded with predictions for 2015. Social media gurus, tech-news junkies, and digital marketers all had plenty to say about the coming year, which ranged from the logical (the importance of...

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How to calculate CLV: Customer Lifetime Value maximizes acquisition, too

  |   Acquisition Marketing, Customer Lifecycle Marketing, Customer Retention, eCommerce, Marketing Strategy   |   No comment

It’s a new year, which means it’s time for a fresh look on the best ways to concentrate your marketing efforts. Let’s start by revisiting one of the most important components of an effective marketing strategy, both retention and acquisition: Customer Lifetime Value.   Put simply, not...

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How One Kings Lane boosts customer retention through killer content

  |   Customer Retention, eCommerce, Loyalty Marketing, Marketing, Retention Marketing   |   No comment

In today’s world of sponsored posts and promoted feeds, it can be difficult to straddle the line between useful content and unfollow-worthy spam. Top eCommerce brands are discovering that they can build followings, boost conversion, and ensure retention by providing practical information, quality imagery, and...

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CustomerLove

6 ways to attract more customer love to your brand

  |   Customer Lifecycle Marketing, Customer Retention, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words, while you are searching for customers to love your brand, customers are also looking for companies and brands to love.   Think about it: with all the...

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