Download our latest guide: The Scientific Guide to Eliminating Customer Churn x
 

Customer Retention

digimarket

Better, Faster, Stronger: 2015’s New-Old Retention Marketing Trends

  |   Customer Retention, eCommerce, Email Marketing, Marketing Strategy, Social Media   |   No comment

Even before the last post-holiday sale offers hit inboxes in 2014, the eCommerce blogosphere was flooded with predictions for 2015. Social media gurus, tech-news junkies, and digital marketers all had plenty to say about the coming year, which ranged from the logical (the importance of...

Read More
OnlineShopping1

How to calculate CLV: Customer Lifetime Value maximizes acquisition, too

  |   Acquisition Marketing, Customer Lifecycle Marketing, Customer Retention, eCommerce, Marketing Strategy   |   No comment

It’s a new year, which means it’s time for a fresh look on the best ways to concentrate your marketing efforts. Let’s start by revisiting one of the most important components of an effective marketing strategy, both retention and acquisition: Customer Lifetime Value.   Put simply, not...

Read More
CustomerLove

6 ways to attract more customer love to your brand

  |   Customer Lifecycle Marketing, Customer Retention, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words, while you are searching for customers to love your brand, customers are also looking for companies and brands to love.   Think about it: with all the...

Read More
Renew Vs Cancel Words Product Service Renewal Cancellation

How customizing subscription billing cycles help with customer retention

  |   Campaign Optimization, Customer Data Analytics, Customer Retention   |   No comment

Some subscription companies are shooting themselves in the foot by following the one size fits all method of monthly billing. Although monthly cycles are industry standard for subscription companies, it’s not necessarily the most efficient model for all.   A monthly cycle makes a lot of sense for...

Read More
checkmate

Checkmate: why marketers can’t rely on intuition over data

  |   Big Data, Customer Data Analytics, Customer Retention, eCommerce Technology, Predictive Analytics   |   No comment

Companies can’t run effective online marketing campaigns via intuition any longer. In fact, they really shouldn't even run via a rules engine any longer. But hold that thought for a minute.   Slate Magazine recently ran a great article naming Fabiano Caruana’s run at the 2014 Sinquefield...

Read More
personalizedemail

Why Batch & Blast Bombs

  |   Customer Retention, eCommerce, eCommerce Technology, Email Marketing, Events, Retention Marketing, Trade Shows   |   No comment

Due to the increased use of data science and personalization by marketing teams, consumer expectations have drastically changed.   Consumers expect you to know a lot more about them, including what they're looking for. Brands have a huge opportunity to reduce friction in the online shopping experience...

Read More
activation

Lifecycle Marketing Pt 2 – How to activate subscribers into paying customers

  |   Customer Lifecycle Marketing, Customer Retention, Marketing Strategy, Retention Marketing   |   No comment

Continuing on with our lifecycle marketing series - last time, we covered best practices for creating Welcome Series campaigns - we now take our focus to the Activation Series.   The Activation Series is your opportunity to convert your interested email subscribers into paying customers. As an...

Read More
e-commerce

11 ways Retention Science keep your customers spending

  |   Customer Data Analytics, Customer Retention, eCommerce Technology, Predictive Analytics, Retention Marketing   |   No comment

More online businesses are seeing proof that adding predictive analytics to customer data increases customer spending, and with good reason - according to a study by the Aberdeen Group, predictive analytics users experience nearly 2 times the lift from marketing campaigns compared to those...

Read More