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eCommerce Technology

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Pinterest’s New Tech: Machine Learning, Product Recs for Smarter Social Commerce

  |   eCommerce Technology, Marketing, Social Commerce, Social Media   |   No comment

Popular social network Pinterest announced on Wednesday it acquired Kosei, a startup company specializing in machine learning and product recommendations.   Pinterest launched native ads through Promoted Pins this year after months of testing, which provides ads that look like organic pins on users’ boards. According to...

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Checkmate: why marketers can’t rely on intuition over data

  |   Big Data, Customer Data Analytics, Customer Retention, eCommerce Technology, Predictive Analytics   |   No comment

Companies can’t run effective online marketing campaigns via intuition any longer. In fact, they really shouldn't even run via a rules engine any longer. But hold that thought for a minute.   Slate Magazine recently ran a great article naming Fabiano Caruana’s run at the 2014 Sinquefield...

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Why Batch & Blast Bombs

  |   Customer Retention, eCommerce, eCommerce Technology, Email Marketing, Events, Retention Marketing, Trade Shows   |   No comment

Due to the increased use of data science and personalization by marketing teams, consumer expectations have drastically changed.   Consumers expect you to know a lot more about them, including what they're looking for. Brands have a huge opportunity to reduce friction in the online shopping experience...

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11 ways Retention Science keep your customers spending

  |   Customer Data Analytics, Customer Retention, eCommerce Technology, Predictive Analytics, Retention Marketing   |   No comment

More online businesses are seeing proof that adding predictive analytics to customer data increases customer spending, and with good reason - according to a study by the Aberdeen Group, predictive analytics users experience nearly 2 times the lift from marketing campaigns compared to those...

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