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What retailers can learn about personalization from #TheDress

  |   Big Data, Customer Retention, eCommerce Technology, Marketing Strategy, Predictive Analytics   |   No comment

Who cares what color you see? We care about what color you like.   The Dress. Dressgate. The dress that broke the Internet. Ruiner of friendships and starter of fights.   Whatever you’re calling it, and whatever colors you see, The Dress has set the Internet ablaze. It’s a...

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Pinterest’s New Tech: Machine Learning, Product Recs for Smarter Social Commerce

  |   eCommerce Technology, Marketing, Social Commerce, Social Media   |   No comment

Popular social network Pinterest announced on Wednesday it acquired Kosei, a startup company specializing in machine learning and product recommendations.   Pinterest launched native ads through Promoted Pins this year after months of testing, which provides ads that look like organic pins on users’ boards. According to...

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Checkmate: why marketers can’t rely on intuition over data

  |   Big Data, Customer Data Analytics, Customer Retention, eCommerce Technology, Predictive Analytics   |   No comment

Companies can’t run effective online marketing campaigns via intuition any longer. In fact, they really shouldn't even run via a rules engine any longer. But hold that thought for a minute.   Slate Magazine recently ran a great article naming Fabiano Caruana’s run at the 2014 Sinquefield...

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