Email Marketing

Mar 12, 2015

How to bridge the customer gap with data-driven marketing

Our team recently attended the Marketing Sherpa Email Summit in Las Vegas. During the conference, our VP of Sales Scott Schnaars sat down to speak…

How to bridge the customer gap with data-driven marketing - Retention Science
Feb 26, 2015

Marketer's Guide: Top Picks for the 2015 Bronto Summit

The Bronto Summit starts next Monday, and we're so excited to participate - in Miami, no less!   Our partners at Bronto have put together a jam-packed four days of speakers, workshops, and keynotes that will engage and inspire. We had a hard time not picking every session to highlight, but here are…

Marketer's Guide: Top Picks for the 2015 Bronto Summit - Retention Science
Feb 17, 2015

What not to miss at the Marketing Sherpa 2015 Email Summit

In just one week, Retention Science will be exhibiting at the Marketing Sherpa Email Summit in sunny Las Vegas! It will be held at the swanky Aria convention center from Monday, February 22nd through Thursday…

What not to miss at the Marketing Sherpa 2015 Email Summit - Retention Science
Nov 06, 2014

How budgeting for Retention Marketing in 2015 will increase your revenue

It's that time of year again - time to start planning the marketing budget for 2015, that is. Usually, this is accompanied by a rush of tough questions - are we going to increase our budget next year? How can we maximize revenue based on minimal spend? What mix of digital marketing do we choose in…

How budgeting for Retention Marketing in 2015 will increase your revenue - Retention Science
Oct 14, 2014

Lifecycle Marketing Pt 2 - How to activate subscribers into paying customers

Continuing on with our lifecycle marketing series - last time, we covered best practices for creating Welcome Series campaigns - we now take our focus to the…

Lifecycle Marketing Pt 2 - How to activate subscribers into paying customers - Retention Science
Mar 04, 2014

New Research Reveals Which Email Subject Lines Perform Best for Marketers

Six to 10 words yield highest open rates, movie and music themes becoming more prevalent  

We have recently completed a new study uncovering the attributes that make up the perfect email subject line - one that generates the highest open rates for marketers. The data was derived from…

New Research Reveals Which Email Subject Lines Perform Best for Marketers - Retention Science
May 29, 2013

The increasing use of emails as a marketing strategy

Realizing that the use of the Internet has become widespread, current marketing strategies has taken precedence over more traditional marketing methods such as flyers stashed in your physical mailboxes, or persistent part-timers waving pamphlets and coupons along traffic-clogged streets.

It…

The increasing use of emails as a marketing strategy - Retention Science
Nov 14, 2012

Why one size fits all marketing doesn't work?

In this era of globalization, most countries have become the hot spots of multiculturalism. People from different nationality, race, language etc. live and work together. Even though these people share a lot of common traits, they also have a lot of differences as well. The economic prosperity and…

Why one size fits all marketing doesn't work? - Retention Science