Email Marketing

holistic

How eTailer ASOS takes a holistic approach to Retention Marketing

  |   Customer Retention, Email Marketing, Retention Marketing   |   No comment

The efficacy of email marketing as a retention tactic continues to receive high praise and attention. While much deserved, don’t be seduced by visions of open and click through rates alone: truly effective retention marketing requires an integrated and multi-platform approach. ASOS (asos.com) is one company who understands this...

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New Research Reveals Which Email Subject Lines Perform Best for Marketers

  |   Email Marketing, Marketing Strategy, Retention Marketing   |   No comment

Six to 10 words yield highest open rates, movie and music themes becoming more prevalent We have recently completed a new study uncovering the attributes that make up the perfect email subject line – one that generates the highest open rates for marketers. The data was...

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Retention Science Launches SmartSegments to Increase Retention Marketing Campaign Effectiveness

  |   Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Online Retailers Can Now Personalize Retention Marketing Campaigns Based on Individual Consumer Behaviors Retention Science, a leader and innovator in retention marketing, announces SmartSegments, a new product designed to help online retailers more effectively personalize their retention marketing campaigns by grouping customers into specific market segments. By applying...

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New Research Uncovers Which Email Promotions Generate the Most Revenue for Online Retailers

  |   Big Data, eCommerce Technology, Email Marketing, Retention Marketing   |   No comment

Data Based on More than 100M Transactions Reveals Free Shipping Offers Sent Later in the Day Maximize Customer Conversion As a leader and innovator in retention marketing, we have released new research today that identifies the types of promotional offers that work best – and when...

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How A/B Testing Different E-mail Offers Can Significantly Improve Your E-mail Marketing Campaigns

  |   Email Marketing, Marketing Strategy   |   No comment

Why A/B Testing Is Important to E-mail Marketing A/B testing, otherwise known as split testing, is the act of conducting an experiment to measure which option or factor is most effective between two groups, A and B. In regards to e-mail marketing within e-Commerce and B2C...

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