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Email Marketing

Loyalty

Lifecycle Marketing Pt 4: How to reward your loyal customers

  |   Customer Lifecycle Marketing, Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

In conclusion to the 4-part lifecycle marketing series, where we previously covered the Welcome Series, Activation Series and Win-Back Series, we now focus on the final Reward Series.   Focused on the advocacy stage of the customer lifecycle, the Reward Series is built for your most high-value...

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gmail-inbox

What Google’s new ‘Inbox’ app means for email marketers

  |   Customer Lifecycle Marketing, Email Marketing, Marketing Strategy, Retention Marketing   |   No comment

Google unveiled its new ‘Inbox’ app on Wednesday via an invite-only system, causing an Internet uproar. Already being hailed as “the next generation” and a “total reinvention” of email, Inbox by Google is making serious waves with features like an integrated to-do list, the ability...

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holidays

5 eCommerce marketing tips for a profitable holiday season

  |   Campaign Optimization, Customer Lifecycle Marketing, eCommerce, Email Marketing, Events, Retention Marketing   |   No comment

We’re officially on the clock – the holiday shopping season is just around the corner, as evidenced by retailers already announcing their Black Friday hours. They have good reason, too: with 26 days between Black Friday and Christmas this year, the 2014 holiday shopping window...

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personalizedemail

Why Batch & Blast Bombs

  |   Customer Retention, eCommerce, eCommerce Technology, Email Marketing, Events, Retention Marketing, Trade Shows   |   No comment

Due to the increased use of data science and personalization by marketing teams, consumer expectations have drastically changed.   Consumers expect you to know a lot more about them, including what they're looking for. Brands have a huge opportunity to reduce friction in the online shopping experience...

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