Loyalty Marketing

Mar 03, 2015

Customer Retention Is King: The Future Of Retention Marketing

This article first appeared on Forbes.com on January 21, 2015, where our CEO Jerry Jao is a regular contributor. You can find the original version as well as…

Customer Retention Is King: The Future Of Retention Marketing - Retention Science
Aug 09, 2013

3 Types of Effective Retention Marketing Strategies

Retention marketing, sometimes referred to as lifecycle marketing or loyalty marketing, is a new term that essentially boils down to keeping customers engaged, happy, and spending. By delivering relevant and engaging content to your customers, you can increase their customer lifetime value (CLV) and,…

3 Types of Effective Retention Marketing Strategies - Retention Science
Jul 19, 2013

5 Ways to Market More Effectively

Marketing is no easy feat. Considering today's dynamically-changing landscape, the traditional role of marketing has become far more complicated. High ease and accessibility to getting information has elevated consumers' purchasing power, and consumers now are no longer afraid of voicing dissatisfaction…

5 Ways to Market More Effectively - Retention Science
May 29, 2013

The increasing use of emails as a marketing strategy

Realizing that the use of the Internet has become widespread, current marketing strategies has taken precedence over more traditional marketing methods such as flyers stashed in your physical mailboxes, or persistent part-timers waving pamphlets and coupons along traffic-clogged streets.

It…

The increasing use of emails as a marketing strategy - Retention Science
Nov 14, 2012

Why one size fits all marketing doesn't work?

In this era of globalization, most countries have become the hot spots of multiculturalism. People from different nationality, race, language etc. live and work together. Even though these people share a lot of common traits, they also have a lot of differences as well. The economic prosperity and…

Why one size fits all marketing doesn't work? - Retention Science
Sep 25, 2012

Customer Loyalty vs. Brand Loyalty

Customer loyalty and brand loyalty are two very important aspects of business retention. Though closely linked, they are actually two very different concepts, especially when it comes to the mind frame of the consumer.

The main difference between the two is that customer loyalty mainly relates…

Customer Loyalty vs. Brand Loyalty - Retention Science