Loyalty Marketing

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Retention Science Launches SmartSegments to Increase Retention Marketing Campaign Effectiveness

  |   Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Online Retailers Can Now Personalize Retention Marketing Campaigns Based on Individual Consumer Behaviors Retention Science, a leader and innovator in retention marketing, announces SmartSegments, a new product designed to help online retailers more effectively personalize their retention marketing campaigns by grouping customers into specific market segments. By applying...

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3 Types of Effective Retention Marketing Strategies

  |   Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

What is Retention Marketing? Retention Marketing has been a buzz phrase for quite some time now. A few recognize it by other names such as lifecycle marketing, loyalty marketing, customer happiness marketing and more. At Retention Science, we aim to build engagement and strengthen customer loyalty...

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How to Effectively Use Both Outbound & Inbound Marketing

  |   Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing, Social Media   |   No comment

Commonly spoken by marketers today is the tagline “Outbound vs. Inbound Marketing.” However the reality is, the best marketing tactic is not one versus the other but a combination of both. Read on to see how you can reap the benefits of both strategies. Outbound Marketing...

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Customer Loyalty Part 2: Simple Points Systems & Tier Systems

  |   Customer Lifecycle Marketing, Loyalty Marketing   |   No comment

Our last blog focused on how membership-based programs generate customer loyalty. Keeping the emphasis on retention, this week’s post focuses on two more common and highly effective customer loyalty programs: the simple points system and the tier system. Utilizing a simple points system is the most...

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