Loyalty Marketing

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Retention Science Launches SmartSegments to Increase Retention Marketing Campaign Effectiveness

  |   Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Online Retailers Can Now Personalize Retention Marketing Campaigns Based on Individual Consumer Behaviors Retention Science, a leader and innovator in retention marketing, announces SmartSegments, a new product designed to help online retailers more effectively personalize their retention marketing campaigns by grouping customers into specific market segments. By applying...

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Customer Loyalty vs. Brand Loyalty

  |   Loyalty Marketing   |   No comment

Customer loyalty and brand loyalty are two very important aspects of business retention. Though closely linked, they are actually two very different concepts, especially when it comes to the mind frame of the consumer.   The main difference between the two is that customer loyalty mainly...

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