Marketing Strategy

Mar 17, 2015

Conquering Mobile: Why Marketers Need to Think Mobile-First, Not Mobile-Friendly

This article first appeared  on Bronto.com on February 26, 2015 in their Commerce Marketing blog. You can find the original version 

Conquering Mobile: Why Marketers Need to Think Mobile-First, Not Mobile-Friendly - Retention Science
Feb 05, 2015

Kate Spade Saturday: A Cautionary Tale of Customer Segmentation

When affordable-luxury brand Kate Spade New York announced the closure of Jack Spade and Kate Spade Saturday retail…

Kate Spade Saturday: A Cautionary Tale of Customer Segmentation - Retention Science
Jan 15, 2015

How to calculate CLV: Customer Lifetime Value maximizes acquisition, too

It's a new year, which means it's time for a fresh look on the best ways to concentrate your marketing efforts. Let's start by revisiting one of the most important components of an effective marketing strategy, both retention and acquisition: Customer Lifetime Value.

Put simply, not all customers…

How to calculate CLV: Customer Lifetime Value maximizes acquisition, too - Retention Science
Nov 20, 2014

6 ways to attract more customer love to your brand

Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words, while you are searching for customers to love your brand, customers are also looking for companies and brands to love.  

Think about it: with all the choice in the market…

6 ways to attract more customer love to your brand - Retention Science
Nov 06, 2014

How budgeting for Retention Marketing in 2015 will increase your revenue

It's that time of year again - time to start planning the marketing budget for 2015, that is. Usually, this is accompanied by a rush of tough questions - are we going to increase our budget next year? How can we maximize revenue based on minimal spend? What mix of digital marketing do we choose in…

How budgeting for Retention Marketing in 2015 will increase your revenue - Retention Science
May 20, 2014

How much should good data science cost an e-commerce company?

Customer retention isn't something that can be left to chance. You can't launch campaigns based on hunches and you can't expect to fully engage and convert your customers without a solid understanding of what makes them tick.  

That's why e-commerce sites rely heavily on analytics programs…

How much should good data science cost an e-commerce company? - Retention Science
Mar 04, 2014

New Research Reveals Which Email Subject Lines Perform Best for Marketers

Six to 10 words yield highest open rates, movie and music themes becoming more prevalent  

We have recently completed a new study uncovering the attributes that make up the perfect email subject line - one that generates the highest open rates for marketers. The data was derived from…

New Research Reveals Which Email Subject Lines Perform Best for Marketers - Retention Science
Oct 17, 2013

Pursue Brand Loyalty, not just Customer Loyalty

At first glance, both sound the same and do generate the same results: higher returns for the company. However, there is a fine difference between these two concepts.

Customer loyalty refers to when a customer follows your company because of promotions currently offered such as discounts,…

Pursue Brand Loyalty, not just Customer Loyalty - Retention Science
Jul 19, 2013

5 Ways to Market More Effectively

Marketing is no easy feat. Considering today's dynamically-changing landscape, the traditional role of marketing has become far more complicated. High ease and accessibility to getting information has elevated consumers' purchasing power, and consumers now are no longer afraid of voicing dissatisfaction…

5 Ways to Market More Effectively - Retention Science
Jun 18, 2013

5 ways Big Data is changing eCommerce

You may have seen the hashtag #BigData floating around on Twitter, clicked on it and checked out a few articles related to it. More often than not, you think Big Data is a pretty cool concept but you're not entirely sure how it could possibly relate to your business. Think again.   Big Data, regardless…

5 ways Big Data is changing eCommerce - Retention Science
May 29, 2013

The increasing use of emails as a marketing strategy

Realizing that the use of the Internet has become widespread, current marketing strategies has taken precedence over more traditional marketing methods such as flyers stashed in your physical mailboxes, or persistent part-timers waving pamphlets and coupons along traffic-clogged streets.

It…

The increasing use of emails as a marketing strategy - Retention Science
Apr 24, 2013

Building Valuable Relationships using Social Media Part 2: Converting users into potential customers

This is a continuation on using social media to reach out to your current followers as well as make new connections. In the previous article, we highlighted how you can use social media to connect with potential business partners, clients, and vendors. Read…

Building Valuable Relationships using Social Media Part 2: Converting users into potential customers - Retention Science
Apr 08, 2013

Why Customer Analytics is Crucial to Customer Retention Part II

We discussed the importance of analytics to customer retention in a previous post. This post is a deeper dive into the subject. Research shows that consumers have higher…

Why Customer Analytics is Crucial to Customer Retention Part II - Retention Science
Nov 14, 2012

Why one size fits all marketing doesn't work?

In this era of globalization, most countries have become the hot spots of multiculturalism. People from different nationality, race, language etc. live and work together. Even though these people share a lot of common traits, they also have a lot of differences as well. The economic prosperity and…

Why one size fits all marketing doesn't work? - Retention Science
Sep 27, 2012

Understand Your Customer Lifetime Value (CLV)

Customer Lifetime Value (or CLV for short) is one of the most important - and yet, one of the most often ignored - aspects of running a successful business.

CLV reflects the total value, in financial terms, of one particular customer during the course of your mutual business relationship,…

Understand Your Customer Lifetime Value (CLV) - Retention Science