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Marketing Strategy

CustomerLove

6 ways to attract more customer love to your brand

  |   Customer Lifecycle Marketing, Customer Retention, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words, while you are searching for customers to love your brand, customers are also looking for companies and brands to love.   Think about it: with all the...

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Loyalty

Lifecycle Marketing Pt 4: How to reward your loyal customers

  |   Customer Lifecycle Marketing, Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

In conclusion to the 4-part lifecycle marketing series, where we previously covered the Welcome Series, Activation Series and Win-Back Series, we now focus on the final Reward Series.   Focused on the advocacy stage of the customer lifecycle, the Reward Series is built for your most high-value...

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gmail-inbox

What Google’s new ‘Inbox’ app means for email marketers

  |   Customer Lifecycle Marketing, Email Marketing, Marketing Strategy, Retention Marketing   |   No comment

Google unveiled its new ‘Inbox’ app on Wednesday via an invite-only system, causing an Internet uproar. Already being hailed as “the next generation” and a “total reinvention” of email, Inbox by Google is making serious waves with features like an integrated to-do list, the ability...

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