Marketing Strategy

New Research Reveals Which Email Subject Lines Perform Best for Marketers

  |   Email Marketing, Marketing Strategy, Retention Marketing   |   No comment

Six to 10 words yield highest open rates, movie and music themes becoming more prevalent   We have recently completed a new study uncovering the attributes that make up the perfect email subject line – one that generates the highest open rates for marketers. The data was...

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Retention Science Launches SmartSegments to Increase Retention Marketing Campaign Effectiveness

  |   Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Online Retailers Can Now Personalize Retention Marketing Campaigns Based on Individual Consumer Behaviors Retention Science, a leader and innovator in retention marketing, announces SmartSegments, a new product designed to help online retailers more effectively personalize their retention marketing campaigns by grouping customers into specific market segments. By applying...

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