Predictive Analytics

Feb 03, 2015

eCommerce Metrics: What every eCommerce company needs to track

eCommerce continues to chart tremendous growth, with online sales expected to reach $500 billion by 2018. This year alone is projected to show a

eCommerce Metrics: What every eCommerce company needs to track - Retention Science
Jan 15, 2015

How to calculate CLV: Customer Lifetime Value maximizes acquisition, too

It's a new year, which means it's time for a fresh look on the best ways to concentrate your marketing efforts. Let's start by revisiting one of the most important components of an effective marketing strategy, both retention and acquisition: Customer Lifetime Value.

Put simply, not all customers…

How to calculate CLV: Customer Lifetime Value maximizes acquisition, too - Retention Science
Nov 07, 2014

Checkmate: why marketers can't rely on intuition over data

Companies can't run effective online marketing campaigns via intuition any longer. In fact, they really shouldn't even run via a rules engine any longer. But hold that thought for a minute.  

Slate Magazine recently ran a…

Checkmate: why marketers can't rely on intuition over data - Retention Science
Nov 06, 2014

How budgeting for Retention Marketing in 2015 will increase your revenue

It's that time of year again - time to start planning the marketing budget for 2015, that is. Usually, this is accompanied by a rush of tough questions - are we going to increase our budget next year? How can we maximize revenue based on minimal spend? What mix of digital marketing do we choose in…

How budgeting for Retention Marketing in 2015 will increase your revenue - Retention Science
Aug 29, 2014

Smart ways to segment your customer data

Segmenting your customers into groups according to their interests, preferences, and behavior is a more precise way to send targeted and engaging communications that convert. According to the DMA's National Client Email Survey 2014, a 760% increase in email revenue came from segmented emails…

Smart ways to segment your customer data - Retention Science
Aug 27, 2014

How to build the perfect customer ... profile

How would you describe the perfect customer? To me, the ideal customer loves your product and sees the value in the goods or services you provide - and isn't shy about sharing that opinion with others. He or she is engaged with and responsive to your new products and offerings, and doesn't shop exclusively…

How to build the perfect customer ... profile - Retention Science
Jul 24, 2014

3 key eCommerce metrics you don't want to neglect

In this age of technology and online shopping , online consumers generate and leave an avalanche of data in their tracks. Whether it's in the form of Social data - Facebook likes and comments, Twitter follows or Pinterest pins; Transactional data - product purchases and frequency or Behavioral data…

3 key eCommerce metrics you don't want to neglect - Retention Science
Jun 26, 2014

How to keep your data clean and accurate

As big data analytics becomes more common practice for marketers today, new challenges and obstacles arise. To correctly make sense of all your data, it's essential for you to have clean data. Dirty data not only causes a storage headache, it can also lead to inaccurate results. By not following best…

How to keep your data clean and accurate - Retention Science
May 20, 2014

How much should good data science cost an e-commerce company?

Customer retention isn't something that can be left to chance. You can't launch campaigns based on hunches and you can't expect to fully engage and convert your customers without a solid understanding of what makes them tick.  

That's why e-commerce sites rely heavily on analytics programs…

How much should good data science cost an e-commerce company? - Retention Science
Jun 18, 2013

5 ways Big Data is changing eCommerce

You may have seen the hashtag #BigData floating around on Twitter, clicked on it and checked out a few articles related to it. More often than not, you think Big Data is a pretty cool concept but you're not entirely sure how it could possibly relate to your business. Think again.   Big Data, regardless…

5 ways Big Data is changing eCommerce - Retention Science
Apr 08, 2013

Why Customer Analytics is Crucial to Customer Retention Part II

We discussed the importance of analytics to customer retention in a previous post. This post is a deeper dive into the subject. Research shows that consumers have higher…

Why Customer Analytics is Crucial to Customer Retention Part II - Retention Science
Sep 27, 2012

Understand Your Customer Lifetime Value (CLV)

Customer Lifetime Value (or CLV for short) is one of the most important - and yet, one of the most often ignored - aspects of running a successful business.

CLV reflects the total value, in financial terms, of one particular customer during the course of your mutual business relationship,…

Understand Your Customer Lifetime Value (CLV) - Retention Science