Retention Science

In the press

Press - Retention Science

Target goes all-in for digital market share

Target lowered the minimum free shipping purchase amount to $25 last month, undercutting competitors like Amazon and Walmart, then announced a new emphasis on growing online and mobile channels. Is this the dawn of a new digital age for Target?

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Lessons on innovation from 4 millennial marketers

Digital innovation is less about ‘lightbulb’ moments and more about improving inefficiencies and foundational capabilities, such as technology and data, to deliver better experiences. That was the view of four millennial marketers at this year’s Adobe Summit, brought together to discuss how they’re helping their organisations cope with digital disruption.

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Press - Retention Science

Marketers Still Rely On Intuition Over Data: Study

Retention Science, which sifts through big data to help its retail clients better target existing customers, decided to turn its attention inward and asses how its data collection methods could help expand its own customer base.

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Data science company looks to grow their numbers

In the past few years, big data has become a buzzworthy term. With e-commerce giants such as Target and Amazon leading the way, data analysis and predictive algorithms have been instrumental in helping marketers figure out their next moves.

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The Missing Piece Of Marketing Automation That Could Change Everything

The art and science of marketing are on a collision course. Many tasks commonly performed by marketers, such as copywriting, data analysis and strategy, are at risk of being computerized in the near future. While this likely means job loss in some areas, it opens up a world of opportunity for marketers and brands to drive innovation and accelerate success.

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Press - Retention Science

Why Target's Decision to Lower its Free Shipping Minimum Impacts Your Business

Target recently made headlines with its decision to lower its free shipping minimumOpens in a new window for online purchases from $50 to $25. The move was significant because it puts Target's free shipping threshold lower than its primary competitors Wal-Mart, which requires a $50 purchase to receive free shipping, and Amazon.com and Best Buy, which both have a $35 minimum.

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Press - Retention Science

How much do retail marketers personalize websites and emails?

Nearly one-third (31%) of online retailers in the United States with annual marketing budgets exceeding $1 million do not personalize their websites in any way, according to a recent report from Retention Science.

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Press - Retention Science

Aiming to end customer churn, Retention Science grabs $7M in fresh funding and lines up major retailer accounts

Retention Science announced Tuesday that it has closed a $7 million Series A round of funding led by $5 million from Upfront Ventures, with participation from existing investors Forerunner Ventures and Mohr Davidow Ventures, as well as strategic angels, Brian Lee (co-founder of Honest Company and ShoeDazzle), Michael Dubin (founder of Dollar Shave Club), Tamim Mourad (founder of PriceGrabber.com and eSalon.com), and Andy Dunn (founder of Bonobos).

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