Retention Science

In the press

Press - Retention Science

Forget Cyber Monday: Here Are the 2015 Holiday Retail Sales Trends

It’s been a good holiday shopping season so far for ecommerce retailers: While there was clear fatigue for in-store shopping on Black Friday, shoppers kept their credit cards at the ready for online purchases all through the weekend. ShopperTrak reported a 10.4 percent decrease in in-store sales over the Black Friday weekend, whereas Cyber Monday punched through forecasts to hit $3.07 billion in sales, up 16 percent from last year.

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In email marketing, novelty items spark interest but not sales

If you want to sell something in big numbers via email marketing, you’d better make it dull and boring. That’s one (over-simplified) finding in a new study from Retention Science, which collected data from 1 billion emails over the course of the last two years. According to this study, novelty items don’t generate the kind of sales one might expect.

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Punctuation makes all the difference in email open rates

When looking to cut through the inbox clutter, punctuation matters. As does the offering you make consumers. “Consumers are sifting through tons of emails a day and making at-a-glance judgments about which to open and which to trash, so it’s vital to be descriptive and brief,” Jerry Jao, CEO of Retention Science, said in a statement. “While six to 10 words is the sweet spot, our clients experimenting with even shorter subject lines, those in the one to two-word range, are seeing even more impressive results.”

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Machine Learning Will Transform Business: How to Benefit

This past year there was a major debate in tech media over the future of artificial intelligence in business. The battle centered on whether AI should be feared and whether it would put people out of jobs. For some, the answer was it definitely would. Others believed it definitely wouldn’t. It turned out to be a great topic for debate, largely because no one really knows the answer.

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How marketers can cut through the holiday inbox clutter

It might too late to start the initial planning for your holiday marketing campaigns, but it's still early enough that you can make adjustments and tweak your strategies. And as advertisers keep shifting ad dollars to visual social media platforms, they shouldn't leave email as an afterthought this holiday season.

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7 Growth Hacks For Marketing Automation In ECommerce

We have been talking about the benefits of marketing automation for quite some time- from why you should adopt it to which tools to use, emphasizing on how automation tools can help capitalize on a lot of opportunities. We have even discussed various ways to use marketing automation for eCommerce.

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Press - Retention Science

Retention Science Releases Adaptive Lifecycle for Marketers

Marketing platform provider Retention Science today launched Adaptive Lifecycle, a solution that uses artificial intelligence and predictive analytics to automate the email conversations organizations have with existing customers. According to Jerry Jao, CEO of Retention Science, the goal is to reduce the time marketers spend manually designing campaigns and free them up for other tasks.

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Press - Retention Science

Data firm Retention Science unveils its vision of the smartest email marketing

Retention Science wants to make marketers’ lives easier by adding more intelligence to email marketing. Today, the Santa Monica, California-based company is announcing the Adaptive Lifecycle email marketing platform, its first offering of an operational tool. Previously, Retention Science made its living by helping companies better consolidate and target their existing customer data to deliver the best offers and promotions, but that delivery was handled by the customer’s existing marketing tools.

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