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Customer Retention Tag

OnlineShopping1

How to calculate CLV: Customer Lifetime Value maximizes acquisition, too

  |   Acquisition Marketing, Customer Lifecycle Marketing, Customer Retention, eCommerce, Marketing Strategy   |   No comment

It’s a new year, which means it’s time for a fresh look on the best ways to concentrate your marketing efforts. Let’s start by revisiting one of the most important components of an effective marketing strategy, both retention and acquisition: Customer Lifetime Value.   Put simply, not...

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CustomerLove

6 ways to attract more customer love to your brand

  |   Customer Lifecycle Marketing, Customer Retention, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Customers are looking for companies they can keep purchasing from and brands they can become advocates of. In other words, while you are searching for customers to love your brand, customers are also looking for companies and brands to love.   Think about it: with all the...

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ShopOrg

The Marketer’s Guide to the Shop.org 2014 Summit

  |   Customer Data Analytics, Customer Retention, eCommerce, Events, Predictive Analytics, Trade Shows   |   No comment

We recently discussed the importance of trade shows, and for marketers in eCommerce and digital retail, the upcoming Shop.org 2014 Summit is on the must-attend list. Geared specifically for digital and multichannel retailers, Shop.org offers workshops, lectures, and roundtable discussions to equip marketers with the...

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Retention Science and Campaign Monitor Announce Integration for Predictive Marketing Campaigns

  |   Technology Partners   |   No comment

Retention Science, a company using big data to help online retailers retain customers and maximize their lifetime value, has formed an integrated partnership with Campaign Monitor, a leading email marketing provider. Through the strategic integration, Campaign Monitor’s user-base gains access to a retention automation platform...

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