Customer Retention Tag

New Research Reveals Which Email Subject Lines Perform Best for Marketers

  |   Email Marketing, Marketing Strategy, Retention Marketing   |   No comment

Six to 10 words yield highest open rates, movie and music themes becoming more prevalent We have recently completed a new study uncovering the attributes that make up the perfect email subject line – one that generates the highest open rates for marketers. The data was...

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Retention Science and Campaign Monitor Announce Integration for Predictive Marketing Campaigns

  |   Technology Partners   |   No comment

Retention Science, a company using big data to help online retailers retain customers and maximize their lifetime value, has formed an integrated partnership with Campaign Monitor, a leading email marketing provider. Through the strategic integration, Campaign Monitor’s user-base gains access to a retention automation platform...

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marketing

3 Types of Effective Retention Marketing Strategies

  |   Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

What is Retention Marketing? Retention Marketing has been a buzz phrase for quite some time now. A few recognize it by other names such as lifecycle marketing, loyalty marketing, customer happiness marketing and more. At Retention Science, we aim to build engagement and strengthen customer loyalty...

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pen pie charts

Why Customer Analytics is Crucial to Customer Retention Part II

  |   Customer Data Analytics, Marketing Strategy, Retention Marketing   |   No comment

We discussed the importance of analytics to customer retention in a previous post. This post is a deeper dive into the subject. Research shows that consumers have higher probability to become more loyal customers to the brands / businesses they purchased from. For the businesses, if...

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