Retention Marketing Tag

holistic

How eTailer ASOS takes a holistic approach to Retention Marketing

  |   Customer Retention, Email Marketing, Retention Marketing   |   No comment

The efficacy of email marketing as a retention tactic continues to receive high praise and attention. While much deserved, don’t be seduced by visions of open and click through rates alone: truly effective retention marketing requires an integrated and multi-platform approach. ASOS (asos.com) is one company who understands this...

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New Research Reveals Which Email Subject Lines Perform Best for Marketers

  |   Email Marketing, Marketing Strategy, Retention Marketing   |   No comment

Six to 10 words yield highest open rates, movie and music themes becoming more prevalent We have recently completed a new study uncovering the attributes that make up the perfect email subject line – one that generates the highest open rates for marketers. The data was...

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@ sign made of puzzle pieces on white background

Retention Science Launches SmartSegments to Increase Retention Marketing Campaign Effectiveness

  |   Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Online Retailers Can Now Personalize Retention Marketing Campaigns Based on Individual Consumer Behaviors Retention Science, a leader and innovator in retention marketing, announces SmartSegments, a new product designed to help online retailers more effectively personalize their retention marketing campaigns by grouping customers into specific market segments. By applying...

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