Why one size fits all marketing doesn’t work?
In this era of globalization, most countries have become the hot spots of multiculturalism. People from different nationality, race, language etc. live and work together. Even though these people share a lot of common traits, they also have a lot of differences as well. The economic prosperity and independence enjoyed by the people have allowed them to preserve their individuality. Hence, people like to stay with their own opinions and choices most of the time. This is why, one size fits all marketing strategies do not work anymore these days. The marketing strategies have to be customized to meet the needs and requirements of each and every individual.
People are individualistic in today’s world and they cannot be lured by marketing strategies that are very generic in nature. The consumers are exactly aware of the things they want, and they only prefer those companies which are ready to provide them with the same. They have many choices to choose and so, they avoid opting for the services of businesses that provide them with generic products or services. Hence, you will have to be very careful before creating any marketing strategy for your business and you should make sure that you do not provide the customers with a wrong impression of your business.
The choices of people are often defined by their nationality, ethnicity, religious beliefs and family backgrounds. Any one size fits all marketing strategies will not be able to make sure that all of these people belonging to different demography are targeted. Hence, the ideal marketing campaigns are those which are tailored to target specific groups of people. In the US, the ethnic Americans are a very important group of consumers and businesses can make a lot of money by targeting them through effective marketing campaigns. This is why, most businesses have multiple marketing campaigns which strategies that are customized for different consumer groups.
If you want to expand your business and to ensure that you reach out to the maximum number of people possible through the marketing campaigns, you should avoid one size fits all marketing strategies at all costs. You can create marketing strategies that will approach the needs and interests of different age groups or ethnic groups, and you will see that such strategies will get better response from the consumers. The success of your business is largely dependent on the way the consumers receive the marketing campaigns created for your business.