Marketing is no easy feat. Considering today’s dynamically-changing landscape, the traditional role of marketing has become far more complicated. High ease and accessibility to getting information has elevated consumers’ purchasing power, and consumers now are no longer afraid of voicing dissatisfaction and switching between companies. It is thus critical for any business, whether big or small, to ensure that your marketing strategies are designed with the consumer’s satisfaction as the end goal. Here are some ways.
1. Dynamic website
Nothing turns a customer off more than a poorly-designed website with limited content and insights into the company. First, ensure your company website has all the information that a potential client or customer would need in order to understand what your company does and what value your company can provide to them. Companies that are just starting out may consider 99designs.com for an affordable and professional-looking website design. For more established companies, you may consider adding more features such as a Live Chat feature, and leveraging real-time clickstream data to analyze customer’s on-site behavior and increasing conversion rate by sending out targeted and relevant offers.
2. Personalized Emails Email marketing still remains as one of the more powerful marketing tactics. Hence, it is common to receive marketing email from various ecommerce retailers. How do you set your email marketing campaigns apart from others? Personalization is key. Understand your customers by gathering data about them through various touch points. Create a unique customer profile for each and everyone of them and with this information, you can create highly targeted and relevant emails that will pique their interest, leading to higher click-through and open rated, thus encouraging higher conversion rates.
3. Published content Blogging has shown to improve not only the SEO, but also in terms of generating leads. Studies have shown that businesses with regular blog updates are twice as likely to generate leads through their website as businesses that don’t. Quality content can also earn recognition online and increase web traffic to your site. While researching for blog topics and ideas, be attuned to the latest trends and what your customers are talking about. This will help ensure there will be interest in reading your blog posts.
4. Offer targeted offers and promotions While most ecommerce retailers understand that offering promotions has proven effective in increasing sales, not many are able to implement smart ways about doing this. Not every customer will make repeat purchases based on the same generic offer. Carry out analytics and determine what offer will best re-engage customers. Not only does optimized and dynamic offers lead to higher conversion rates, but also means that costs are reduced because offers are not wasted on customers who would not respond to them.
5. Engage with Social Media One can’t disregard the importance of social media in any business. Customers increasingly use social media to follow companies and decide if their products and services are interesting. Decide which social media channel would best represent your products. Carry out social marketing analytics to understand what your customers are interested in and integrate your findings with other marketing efforts. Social media is also an effective way to engage in conversations with your customers to gain real time feedback and provide prompt customer service.