Don’t miss these three sessions at ad:tech San Francisco

ad:tech in San Francisco is always an exciting conference, but this year is going to be even better than ever. The agenda is crafted specifically to meet the needs of the marketing, technology, and media communities, focusing on their biggest challenges. That being said, there will be some truly can’t-miss talks and keynotes happening this week.

We’re especially excited to announce that our own CEO, Jerry Jao, will be speaking on the ‘Death of Email Blasts’ with a panel of influencers and experts, including the Director of Marketing at SOMA Water. SOMA Water was named one of Target’s 2015 Made to Matter brands that combine innovation with a positive impact on society.

Jerry on panel

While there will be many excellent keynotes and sessions at Ad:tech, here are three events you definitely shouldn’t miss:

TRANSFORMING YOUR OFFLINE DATA INTO ONLINE TREASURE

Wednesday, May 20 at 2:15 – 3:05 PM
Part of the Tech Track

Nearly all organizations hold a vast amount of data about their customers that, until recently, hasn’t been able to be used to its full effect. Companies marrying their CRM data to onboarding companies open new opportunities in targeting and remarketing campaigns. Find out how to manage data correctly and the capabilities of first vs. third party data.

THE DEATH OF EMAIL BLASTS

Thursday, May 21 at 10:30 – 11:20 AM
Part of the Tech Track

The end of email has been predicted for years, yet in reality, it’s still the workhorse of digital marketers. What is changing is the email and taking its place is a ‘1:1 communication.’ Examine the strategies to achieve personalized and tailored 1:1 messages and increase conversion ratios and customer satisfaction.

The expert panel of speakers includes Retention Science’s Jerry Jao and other executives and influential people from SOMA Water, T-Mobile, Cuker Agency and SocialHangout.

MARKETING AUTOMATION

Thursday, May 21 at 1:45 – 2:35 PM
Part of the Tech Track

Software and platforms are coming to market giving marketers a host of new tools to effectively move the consumer along the buying path while reducing manual processes and tasks. Find out what these new systems can do, how they can improve efficiencies at the same time, and understand their limitations.

If you’re going to be at Ad:tech San Francisco, be sure to add these three keynotes to your agenda to gain valuable insight to how you can bring your digital marketing up to the next level.

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