26 Feb Integrate with MailChimp to Help Online Businesses Send Smarter Emails to Maximize Customer Retention
Retention Science enables MailChimp users to send out individually-tailored emails and increases email click-through rate and conversion by more than 50%. Users of the popular email marketing platform, MailChimp, can now leverage Retention Science’s predictive technology to send the right offers to the right people at the right time
Smart Emails To Maximize Customer Lifetime Value
Since customers have varying preferences when it comes to the offers that they receive (i.e. some prefer 20% off while others appreciate free shipping more) and when they wish to receive them, it can be difficult for businesses to find each customer’s “sweet spot” that would get them to convert. Retention Science addresses this and takes the guesswork out of the equation by using predictive algorithms and analyzing the store’s sales, on-site user behavior, product information, and other data points. Retention Science then uses this data to calculate that optimal time and frequency to re-engage each customer. Combined with MailChimp’s powerful email marketing features, businesses can create personalized email campaigns that are more targeted, engaging, and effective than ever before.
Personalized Retention Marketing
Gone are the days when online stores can only send impersonal, “one size fits all” offers to consumers. Thanks to Retention Science’s Customer Profiling Engine, merchants can now tap into large data sets to determine precisely what each customer wants. Plus, there’s no need to waste large discounts on entire customer lists, because Retention Science will automatically personalize each email with a specific offer at the minimum threshold necessary for each individual to convert. In other words, merchants can increase margins because they won’t need to offer discounts that are too big to customers who would convert even without a huge incentive.