Shopify lets MailChimp ride off into the sunset?

The decision is in, Shopify will be discontinuing their integration with MailChimp. As of this past Friday, the MailChimp app is no longer available via the Shopify App Store.

The statements

Shopify announced Friday that the removal boils down to MailChimp’s refusal to comply with their updated data sharing terms set to go in effect May 12 of this year:

“Our terms require app partners to share all important data back to the merchant using Shopify’s API to help them run their businesses. It’s critical for our merchants to have accurate, complete insight into their businesses and customers, and this isn’t possible when Mailchimp locks in their data.”

It’s no secret that Shopify is continuing to position themselves as the “source of truth” for merchants. Their vision involves making all collected customer data available in one place, and at this point, they’re willing to part ways with partners that aren’t on board.

In their own post, MailChimp states that the new provisions are indicative of a control dispute that “Shopify sees as a competitive threat”. Between launching shoppable landing pages and a full rebrand emphasizing themselves as more than the email building software they’ve become famous for, MailChimp has made strides that indicate an appetite for building their own eCommerce platform.

It’s likely that Shopify is protecting themselves from competition, but in order to feed the growing demand for integrated experiences. What good is MailChimp’s customer data if it’s not accessible?

What’s next?

MailChimp has asked Shopify to keep the integration on for existing users through May 12, but there is no guarantee the connection even stays live that long. With so much uncertainty, eCommerce brands are left scrambling to find a trustworthy Shopify-friendly email solution.

ReSci’s take

With two sides to every story, the truth tends to land somewhere in the middle. At ReSci, customer data is the key to our customer-first approach, particularly when it comes to personalization and customer experience. It is critical for eCommerce stores that sales and marketing data be tied together for marketing purposes. MailChimp has declared that their marketing platform should be siloed from store sales data, unless you are willing to add complex connectors that introduce latency and risk.

ReSci’s CDP provides a unified customer profile by taking in data seamlessly from multiple sources, and will continue to ensure comprehensive access to all of your store data through our direct Shopify integration. ReSci is committed to ensuring our partners are able to create an exceptional experience for their customers, all in one place.

Check out our helpdesk article on the simple steps needed to connect your Shopify store to ReSci, and please reach out to help@retentionscience.com with any questions!

 

About the author

Ali Maksoud spearheads Business Development here at ReSci. Ali is a huge Jacksonville Jaguars fan and has a love-hate relationship with Blake Bortles.


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