24 Jul Our Top Picks for Experian Client Summit 2015
We’re excited to be attending Client Summit 2015 from July 29-31 in Las Vegas in a few days. This year’s Summit focuses on the latest technology, trends, data and analytics, which is right up our alley. 3 days of inspiring speakers, networking, and learning for marketers at all levels of experience makes Client Summit an event not to be missed.
It’s always exciting to get together with marketers and hear their insights about new technology, strategy, and what the future holds for marketing. While there are so many great sessions to choose from, we compiled some our top picks:
Wednesday, July 29
It’s not Vegas without a little partying. We’re looking forward to meeting everyone at Drai’s at the Cromwell in the evening.
Thursday, July 30
1:50p – 2:35p
Customer Centricity: Developing advanced customer journeys in a cross-channel world
This session features an eclectic mix of panelists with a lot of different experiences to share. Retention Science CEO Jerry Jao, Sally Beauty Supply VP of CRM and Loyalty Ryan Linders, and UFC Director of CRM Deborah Cook highlight the movement of customers from acquisition, to engagement, retention and monetization, and win back. You’ll leave with tips and tricks for mastering customer journey development in a cross-channel world.
2:40p – 3:25p
Reversing the churn: How to identify and win back your at-risk customers
Our CEO Jerry Jao hosts this roundtable about identifying churned customers. The roundtable is currently sold out, but stop by the roundtable and we’ll try to squeeze you in.This roundtable will discuss how to use data to identify which of your customers are about to churn and what campaigns you can run to win them back. Jerry will discuss two specific campaign examples from Dollar Shave Club and Target.
4:00p – 4:45p
Panel: Carli Lloyd, Alex Morgan, and coach Jill Ellis of US Women’s National Team
Straight out of their World Cup victory, members of the USWNT will be sharing insights on their journey to the World Cup. As proven by the 1997 victory, winning might not be enough to keep the soccer fever going, and it’ll be interesting to see how the team uses marketing strategies to stay top of mind with fans.
Friday, July 31
10:00a – 10:15a
As one of the Client Summit sponsors, we’re raffling off a $200 Target gift card. Be sure to participate in the raffle for a chance to win one of the many sponsor prizes.
11:30a – 12:15p
Better leverage your data: Overcome common data quality challenges
According to this year’s Digital Marketer report, one of the biggest hurdles facing marketers in the year ahead is accurate data. This session will be a great way for Marketers to learn about refining their data management techniques and how to improve data assets.