Our Top Picks for Shop.org Digital Summit 2015
Shop.org Digital Summit is one of the best places for digital and multichannel retailers to discover innovative ideas, trends, and insights on best practices in the industry. Customer engagement, reducing churn, marketing analytics, and mobile engagement are issues retailers constantly face in the struggle to retain their customers. We’re excited to be a sponsor at the summit this year. There’s a lot to look forward to October 5-7 at the Philadelphia Convention Center. Here are our top sessions we’re looking to forward to attending:
EXPO Hall Opening Reception
4:00 – 6:00 pm, EXPO Hall
Come visit our booth and get to know the team over cocktails and hors d’oeuvres. We’ll be at booth 1236 in the center of the hall.
Testing and real-time personalization: individual customer engagement at its best
1:30 – 2:00pm, room 120
Molly Baab, VP Product Management at RueLaLa
Popular flash sale e-retailer Rue La La will share first-hand experience and insight into how they are customizing one-to-one experiences for its users in real time, using extensive testing to cultivate messages, formats and layouts that engage customers. You’ll hear what worked and what didn’t, as well as the methods used for improved engagement and lift. Learn about strategies for successfully engaging shoppers beyond product recommendations, and get tips on how and where to start personalizing, from customer acquisition to customer loyalty. Attendees will walk away with a deep understanding of how to tailor the experience for each visitor based on their expressed interests in real time.
Members Only Keynote: Game On! Building the next-generation fan experience
4:15-5:00pm, Terrace Ballroom
Doug Mack, CEO of Fanatics
Sucharita Mulpuru, VP Principal Analyst at Forrester Research
Doug Mack, the CEO of Fanatics and former CEO of Scene7 and One Kings Lane, will share his insights on enhancing the Fan Shopping Experience through a combination of technology, data, mobile and design. In this year’s Shop.org Members Only keynote, hear how a Mobile-First strategy enables on-demand customer connections; how investment in technology and infrastructure is critical to Fanatics’ growth; and how an emphasis on data and design is key to a seamless customer experience.
End customer churn
1:15-2:15pm, Room 120
Amy Madonia, Executive Director eCommerce of Temptu
Melissa Collins, VP Creative and Online of Container Store
Justin Winter, CEO and Cofounder of Diamond Candles
Jerry Jao, CEO of Retention Science
Keeping and acquiring customers is the lifeblood of retail. In this session, a dynamic group of experts, including executives from leading retailers, will break down customer retention challenges by various business models including SaaS, subscription services, pure e-commerce, and flash sales. You’ll learn how to identify the appropriate customer retention investment for your business, and which business models are better suited to acquisition or retention. Hear what’s working from leading retailers using different models. Jerry Jao, CEO of Retention Science Retailers, Justin Winter, CEO of Diamond Candles and other retailers will discuss how to apply proven customer retention strategies to reduce churn and maximize existing customer spending.
Capturing the magic of the shopping experience with engaging product content
10:30 – 11:30am, room 118
Richard Chapman, Senior Content Development Manager at Lowe’s Home Improvement
Meghan Litchfield, Head of Global eCommerce at GoPro
Matt Wishnow, Co-founder and CEO of Clearhead
Lowes knows that retailers should not underestimate the importance of incorporating great product content to create a winning customer experience, and that simply relying on vendor supplied “sea of sameness” content isn’t enough to close the deal. And GoPro builds their brand on an extremely powerful strategy that incorporates user-generated content to create engaging experiences. These two retailers will team up to share their knowledge and success including their use of immersive and emerging techniques including: 3D camera views, interactive shoppable video, and 360 degree spins. They will explain why all retailers, no matter their size, should invest in this area for increased customer engagement.
Big !deas session: The future of customer retention
11:15 – 11:30am, Big !deas Room
Retention Science and Novica
Marketing tech innovation has been stuck in reverse, demanding intense human oversight and guesswork, while failing to translate a wealth of customer signals into predictive and actionable intelligence. Marketers should be focusing on strategy and brand, not wrestling with campaign builders and incomprehensible metrics. Hear Novica share their experience with Retention Science’s Adaptive Lifecycle, the first-of-its-kind artificial intelligence platform for customer lifecycle marketing that is completely automated by data science and machine learning.
These are just a few of the sessions that will be going on at the summit. To check out what else is going on, visit http://summit15.shop.org/. We’re looking forward to seeing you in Philadelphia!