Our Top Picks of Can’t-Miss Sessions at Salesforce Connections 2015

Salesforce Connections, one of the biggest and best events for digital marketers, is finally here! Our partners at ExactTarget have put together three days of inspiring keynotes, informational breakouts, hands-on training, networking, and more. This event is a must for organizations and digital marketers looking to learn, improve, and advance their marketing capabilities.

The conference starts today, so make sure you plan out your schedule to hit as many sessions as you can! We’ve highlighted a few of our favorites on building 1:1 customer journeys, personalizing messaging and content, and more:

Beyond Cribs and Chairs: Creating Truly Custom Journeys with Land of Nod

Wednesday, June 17
8:30 – 9:10 AM

Matthew Ebbert, CRM Manager for Land of Nod teaches you how Land of Nod recognizes short-term shopping needs and couples them with life-stage events to enable them to create truly relevant and impactful customer journey communications.

You Talkin’ to Me? How Redbox Personalizes its Emails to 40 Million Subscribers

Wednesday, June 17
3:45 – 4:25 PM

In this session, you’ll hear from Jennifer Partin, Sr. Manager of Email Marketing at Redbox on how they’ve implemented a series of automated, personalized messages to drive a 1:1 customer experience.

Automation Toolkit: Go Ahead’s Tips for Moving to 1:1 Communication

Wednesday, June 17
4:45 – 5:25 PM

Hear from Justin Simmons, Email Marketing Manager for Go Ahead travel company on how his team builds 1:1 customer journeys and learn how adding personalization and multi-channel automation is achievable by companies of all sizes.

How ALEX AND ANI and Elizabeth Arden Focus on the Customer Experience

Thursday, June 18
8:30am – 9:10 AM

Keeping your brand voice consistent across all digital channels can be a challenge, especially during rapid growth. How do the top brands do it? Hear from Ryan Bonifacino, Sr VP of Digital for ALEX AND ANI and Denna Singleton, Director of Global Digital for Elizabeth Arden as they discuss their strategies for delivering a consistent digital experience for their customers.

The whole event is shaping up to be an unforgettable experience for all attendees. As proud partners of ExactTarget, we’re excited to participate as sponsors. Visit us in the Expo Center where you can stop by and meet our team at the Retention Science kiosk!

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