What not to miss at IRCE 2014

The Retention Science team is excited to be in Chicago next week for IRCE. We look forward to meeting you there and discussing how data-driven marketing can help you increase revenue, reduce churn and extend your customer lifecycle. Contact us to a schedule a meeting.

Held during June 10 – 13, IRCE is the largest e-commerce conference and exhibition for businesses seeking the freshest strategies to grow their online commerce revenue. The conference is jam-packed full of sessions covering the best eCommerce marketing practices, to help you bond with your customers, increase purchases and customer loyalty. We have handpicked the prime technology and data sessions that will help you understand your customers and market to them in a more targeted way.

Tuesday, June 10

Navigating Choice: Platform Selection & Implementation (Workshop)

10:45am to 12:15pm

Speakers: Kim Hansen – Sr VP Marketing, E-Commerce of Winston Brands; Nicole Tolbert – E-Commerce Manager at HUE.com; Kerry Martin – VP, Senior Consultant for FitForCommerce and Joe Warfield – Technology Director for Mardel.

Key How To’s:

  • Choose the right technology and implementation partner
  • Align your platform with a sound growth strategy
  • Identify key user experience requirements
  • Support your company’s technology ecosystem through integration
  • Optimize your technology investment

Wednesday, June 11

Keynote: Connected Commerce: The New Opportunity for Retailers in an Evolving Retail Environment

8:30am to 9:00am

Speaker: John Donahoe – Chief Executive Officer & President at eBay Inc.

Key How To’s:

  • Explore EBay’s insights on the evolution and future of global commerce
  • Stimulate international commerce through cross-border trade
  • Drive sales and attract shoppers in emerging markets
  • Customize your online storefront and mobile shopping experience

Building on Strengths: Why Data Should Change Your Marketing Plan Every Quarter

3:30pm to 4:00pm

Speaker: Ryan Bonifacino – Vice President, Digital Strategy for Alex and Ani

Key How To’s:

  • Apply Alex and Ani’s calculated and phased marketing approach to your business
  • Expand infrastructure and add new marketing elements every quarter
  • Plan, build out and scale company growth

Thursday, June 12

Keynote: Connecting with Consumers by Giving Them What They Want

8:30am to 9:00am

Speaker: Niraj Shah – Chief Executive Officer & Co-Founder of Wayfair.com

Key How To’s:

  • Discover Wayfair’s strategy in providing content that connects with customers
  • Consolidate multiple brands under one name
  • Strengthen your bond with shoppers by identifying their needs

Making Sense of All That Data

11:00am to 11:45am

Speakers: Brett Trent – Vice President, E-Commerce for Dress Barn & Maurice’s and Jon Thralow – Partner at Tycoon Venture Partners

Key How To’s:

  • Locate, structure and graph your customer data
  • Organize data from multiple sources
  • Create a clearer business picture from data
  • Guarantee data results are accurate
  • Coordinate findings with marketing and merchandising

Contact Retention Science today to discover best way to target, engage and retain your customers.