BCBG Max Azria Success Story1>
Goodbye, Batch-and-Blast Trigger Emails. Hello, 1-to-1 Customer Lifecycle Marketing
ReSci’s AI-powered technology provided an intelligent alternative to BCBG’s batch-and-blast trigger programs. ReSci employs machine learning algorithms to determine the most relevant messaging and product recommendations to engage each customer throughout different lifecycle stages. ReSci monitors customer behaviors and automatically follows up at the most optimal time and frequency to create a true 1-to-1 communication with her.
By combining predictive intelligence with automation, ReSci significantly improved customer engagement, conversion and overall brand sentiment. BCBG’s marketing team is also happier as they spend less time creating basic trigger programs that required a lot of manual work, but generated little results.
“Retention Science has been an integral partner for us — the results speak for themselves. I recommend them to anyone looking to take their trigger programs to the next level, to provide relevant, personalized communication to their customers.”
Michelle Magallon, SVP, Global Digital Commerce and Omnichannel