Retaining and engaging customers for Diamond Candles
Diamond Candles puts a big effort into attracting and engaging new customers. They needed a way to increase retention and ensure new customers didn’t forget about them after purchasing. They decided to trust ReSci’s platform to personalize their customer interactions at scale and determine what the customer should see and experience using data.
ReSci’s marketing automation platform now merges Diamond Candle’s real-time customer behavior data from its website with historical data and translates that into specific recommendations on when customers should receive marketing emails and what content will spur them to make their first purchase, next purchase, or re-engage with the brand.
“It’s been a great experience both on a customer service level along with their attentiveness to our needs.”
–Justin Winter, CEO