Dollar Shave Club success story

Retaining lapsed customers for Dollar Shave Club

Dollar Shave Club wanted to reduce churn by reactivating customers who had canceled their subscriptions. ReSci’s Artificial Intelligence technology aggregated their custom exit survey data with transactional, behavioral, demographic, and customer data.

ReSci was then able to pinpoint the cadence and messaging each customer should receive, helping Dollar Shave Club execute a personalized, one-to-one campaign to maximize the likelihood of re-engagement.

Results

“We’ve been able to successfully increase satisfaction through focused communication,
while also increasing our customer lifetime value.”

–Adam Weber, Chief Marketing Officer