Draper James’ success story

Reese Witherspoon’s Draper James converts more first time customers with AI

Reese Witherspoon started this company to honor her Southern heritage and in particular her grandparents, Dorothea Draper and William James Witherspoon. Whether it’s Nashville or New Orleans, Beaufort or Birmingham, there is a special breed of charm and grace that’s signature to the American South.

Draper James had a common problem: they were able to find quality leads to grow their email list, but they struggled with converting a high amount of these leads to customers.

Download our case study to see how Draper James leveraged AI to optimize the top of their marketing funnel.



Increase in repeat purchase funnel


Increase in number of first purchases


Increase in first purchase conversion rate


Hours per week saved in segmentation and setup of automated stages

“We know our customers have a range of affinities for and interactions with Draper James, and our partnership with ReSci is essential in helping us connect with the right people in the right way. Their personalization and decision making engine allows us to put our best foot forward in delivering each user the best email experience possible.”

– Helen Nightingale, Digital Marketing Manager