eSalon experienced a dropoff in engagement with users who completed extensive hair color profiles but did not take the final step to purchase.
ReSci used the profile data in conjunction with eSalon’s behavioral, transactional, and demographic data to specifically target non-paying customers with completed profiles. ReSci’s AI technology automatically assigned the correct subject line, messaging frequency, and optimal timing for each recipient, creating personalized experiences designed to engage.
“We’re seeing an increase in conversion and customer retention as a direct result of our partnership with ReSci.”
–Tamim Mourad, Co-Founder