eCommerce continues to chart tremendous growth, with online sales expected to reach $500 billion by 2018. This year alone is projected to show a 15.7% increase in online revenue. This means there is plenty of opportunity to scale your eCommerce business – the challenge is making sure you succeed. Regardless of your 2014 numbers, 2015 is the year to refine your strategy.
That strategy is all about understanding your data – and more importantly, understanding which kinds of data you need to track. Setting the right metrics will help you see big-picture on what works and what doesn’t. It’s then a matter of streamlining to ensure growth and keep generating revenue.
To help you pinpoint and understand the key data and metrics you should be tracking, we’ve put together a webinar that will discuss how to define, measure, and build upon your successes. Join eCommerce expert Justin Winter, CEO & Co-founder from Diamond Candles and Ryan Lee, Customer Success Manager from Retention Science, as they discuss how scaling eCommerce companies can measure success and inform their marketing strategy and process.
Wed. Feb 11th 10:00 am PST | Register Now
In this webinar, you will learn:
- How to segment your data
- Key metrics to track
- Advanced & predictive metrics
- How to tell if your campaign was successful
- How to measure actual value, not just clicks or sales