The Internet Retailer Conference & Exhibition (IRCE) is upon us yet again with another exciting year of industry experts covering the latest topics and trends on digital commerce, online retail strategies, and the best solutions for e-commerce technologies.
The event is right around the corner. Don’t forget to plan out your schedule to hit up as many sessions as you can! Here are our top picks for sessions you won’t want to miss:
June 7, 2016
1. Out with Omnichannel, In with Personalization and Customer Centricity @ 8:30 am-9:45 am
John Mindari of CVS Health and Daniel Moure of PureFormulas.com will dive into the different paths of the customer journey and explore the array of technologies needed to address loyalty, target discounts, and personalization. He’ll also cover how those technologies can be used in your existing e-commerce platform.
2. CTO and CMO Mashup: Impact of Technology on Marketing @ 9:30 am-10:15 am
Jason Roussos and Justin Aronstein of Living Direct will discuss the impact of technology in marketing, especially in the tech-centric world we live in today. The duo will share how they work together to integrate marketing technologies and investment.
3. Let’s Get Tactical: Analytics @ 1:55 pm-2:20 pm
Retailers use data and analytics to better understand their customers and shopping behaviors. It’s now more important than ever that retailers identify data in order to make better business decisions. This session will cover up-and-coming technologies to suit your predictive analytical needs.
June 8, 2016
1. 33 Tactics to Engage and Retain More Customers– Across every channel @ 3:15 pm-3:45 pm
CMO of BeyondStores.com, Mark Ginsberg, will give insight on his digital marketing strategies, including email tactics, content marketing, shopper-friendly features, and how his customer leveraging incentives quickly grew his company from 1 million to 13 million dollars in revenue. In addition, Andrew Scarbrough, COO of Delegator.com and PriceWaiter, will share the tools and tricks used at BeyondStores and other retailers that promote rapid growth, engage, and retain customers.
2. Personalization + Email = Cart Recovery: A ‘Unique’ Look @ 3:45 pm-4:15 pm
eCommerce specialist, Courtney Lear Wallace of retailer Unique Vintage, will discuss how she uses personable and friendly tones in emails, transactional emails, and customers’ device preferences in campaigns that are focused on saving abandoned carts and extending customer loyalty and engagement.
June 9, 2016
1. Data and Automation Drive the Future of All Marketing Communications @ 10:30 am-11:00 am
This session will cover how FreshPair analyzed data and triggered automated outbound email and display ads based on product catalog changes and customer behaviors. Find out why figuring priority and frequency rules is crucial in engaging in a great customer experience that also increases revenue.
2. Relief from Data Exhaustion: How Retailers Can Get the Most of Their Analytics @ 3:15 pm-3:45 pm
Get tips and tricks with Brian Kelly, CEO of KissMetrics, on how to overcome data exhaustion and starting using analytics to drive better results.
If you’re heading to the Windy City for IRCE, make sure you add these sessions to your agenda! We’re sure they’ll bring you valuable knowledge on how to drive your e-commerce strategy.
Also, please drop by to say hello! We’ll be at booth #780 with games, giveaways, and AI marketing experts to speak more on how technology can help drive engaging customer experiences.
Can’t wait to see you all there!