It’s a nice time of year to hit the slopes and there’s no better way to do so than in Salt Lake City, Utah at the Adobe Summit 2015, where attendees will enjoy winter sports, networking, and learning from some of the greatest minds in marketing.
From March 9 – 13, 2015, marketers will gather in Salt Lake City and exchange insights from experts in the digital marketing world. With over 135 in depth sessions, Adobe Summit is one of the most resource-filled event of the year for digital marketers eager to learn and share knowledge.
Here are our top 3 session picks at the Summit this year:
1. Data Storytelling: Create a happy ending for data-driven decision-making
Having trouble getting your team to understand what to do with all the data? This session will lend some clarity on how to put it all together. Learn how to avoid common mistakes in storytelling, how to use different techniques to build a story for your data, and the best ways to support your findings through strong visualization.
2. The stores of the future–leveraging digital in the store and online
We’ve been talking about clicks-to-bricks lately, and it’s definitely on the minds of leading retailers for 2015. This session showcases Canadian Tire Corporation (CTC), one of North America’s largest retailers, and describes how CTC transformed their business into a blend of physical and digital sales. Following the case study presentation, there will be a panel of subject matter experts to discuss the Future of Retail.
3. Big Data vs. Smart Data: Using analytics data to drive advertising ROI
In addition, our CEO Jerry Jao will be speaking at a panel at the Summit this year highlighting young marketing leaders who are driving digital change. The discussion will look at the ways young marketers are adopting new technologies, taking smart risks, and pursuing innovations and reinventions while facing constantly changing consumer preferences. The panel takes place on Wednesday, March 11, 2015 from 2:00 – 3:00pm and features Lisa Nirell (The Mindful Marketer), Rebecca Sisson (Museum of Fine Arts, Boston), Brian Wong (Kiip), Matt Scharf (Adobe), and Jerry Jao (Retention Science). This group of innovators will discuss where they find their inspiration, what new approaches in digital marketing utilized, and what challenges young marketing leaders face today. Adobe Summit is sold out, but some of the keynotes can be viewed live. You can check the schedule and access the sessions here.