Due to the increased use of data science and personalization by marketing teams, consumer expectations have drastically changed.
Consumers expect you to know a lot more about them, including what they’re looking for. Brands have a huge opportunity to reduce friction in the online shopping experience by anticipating the needs of their customers. Personalization is key and the time when you could engage your audience by batching and blasting the same email is quickly coming to an end.
Sue Cho, email marketing manager at the Honest Company, discusses these challenges and, most importantly, how her company has tackled them. Check out the video below:
Read our Honest Company case study and learn how they leverage Retention Science to create more engaging marketing campaigns.