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June 2012

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Mobile Marketing: The Basics

  |   Retention Marketing   |   No comment

Mobile marketing has come a long way over the past decade. It has grown from text-message advertising—made possible by short codes back in 2003--to an essential component of successful businesses. Location based services and mobile-friendly emails have become standard, and even mobile eCommerce is now...

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As Amazon Rises, Could Walmart Fall?

  |   Customer Data Analytics   |   No comment

Despite another #1 ranking on the world’s largest global retailers list, Jeremy King—WalMartLabs’ chief technology officer—knows the company’s “biggest issue [is] playing the catch-up game.” It’s well known in the tech-world that Amazon — the world’s largest online retailer is a serious threat for the once...

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