Retention Science Blog

Apr 10, 2015

Square brings data-driven marketing to small business

Small businesses need big data too. On Tuesday, popular point-of-sale provider Square announced the new email marketing tool Square Marketing

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Apr 09, 2015

3 Ways Social Media Continues to Drive Sales in 2015

Social media advertising isn’t new – Facebook ran its first ad in 2005 – but it has evolved significantly. As the world continues to cater to an ever-growing base of online consumers, it’s becoming increasingly important for retailers to explore new ways to use channels like Facebook,…

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Apr 07, 2015

Google said it: Why marketers need to be mobile-ready by April 21st

If there was any doubt that 2015 would be the year of mobile commerce, banish the thought. Starting April 21st, Google’s mobile search algorithm will be updated to factor…

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Apr 03, 2015

Not So Random: The Impact of Happiness

An interesting bit of news: happiness is in.

This is true for life in general, but even brands are jumping on the happiness wagon. Coca Cola’s #MakeItHappy

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Apr 02, 2015

Never leave home again: Amazon unveils Dash buttons

Amazon revealed their latest piece of hardware on Monday. Amazon Dash buttons will enable Prime members to replenish their everyday necessities with literally just the press of a button. These Dash buttons are wi-fi connected adhesive…

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Apr 01, 2015

What retailers can learn from Home Depot’s mobile app

What comes to mind when you think of Home Depot? Perhaps it’s the smell of plywood, pristine model bathrooms, and friendly employees in orange aprons. In more recent years, Home Depot reminds marketers of a seamless mobile to in-store experience. An early…

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Mar 31, 2015

Retention Marketing Tips from Taylor Swift

Whether or not you’re a fan of sugary pop princess Taylor Swift’s music, one thing can’t be denied: the woman is a pro at retaining her customers.

Did I say customers? I meant fans. Or Swifties, as they prefer to be called.

Swift has always been canny about building her brand, and…

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Mar 26, 2015

Insights from a CMO: an evening with Greg Bettinelli and Jerry Jao

We’ve had a busy week here at Retention Science! We hosted a webinar earlier this week, and threw an event for local eCommerce executives for our first city tour just last night, right here in Los Angeles.

Both events revolved around learning lessons…

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