gmail-inbox

What Google’s new ‘Inbox’ app means for email marketers

  |   Customer Lifecycle Marketing, Email Marketing, Marketing Strategy, Retention Marketing   |   No comment

Google unveiled its new ‘Inbox’ app on Wednesday via an invite-only system, causing an Internet uproar. Already being hailed as “the next generation” and a “total reinvention” of email, Inbox by Google is making serious waves with features like an integrated to-do list, the ability...

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holidays

5 eCommerce marketing tips for a profitable holiday season

  |   Campaign Optimization, Customer Lifecycle Marketing, eCommerce, Email Marketing, Events, Retention Marketing   |   No comment

We’re officially on the clock – the holiday shopping season is just around the corner, as evidenced by retailers already announcing their Black Friday hours. They have good reason, too: with 26 days between Black Friday and Christmas this year, the 2014 holiday shopping window...

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win-Back

Lifecycle Marketing Pt 3: How to Win Back Your Churned Customers

  |   Customer Churn, Customer Data Analytics, Customer Lifecycle Marketing, Predictive Analytics, Retention Marketing   |   No comment

We’ve previously covered the Welcome Series and Activation Series campaigns;  as the next part of our lifecycle marketing series, we now look at the Win-Back Series.   The Win-Back Series focuses on the inactive stage of the customer lifecycle, with the goal to convert churned or about-to-churn...

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personalizedemail

Why Batch & Blast Bombs

  |   Customer Retention, eCommerce, eCommerce Technology, Email Marketing, Events, Retention Marketing, Trade Shows   |   No comment

Due to the increased use of data science and personalization by marketing teams, consumer expectations have drastically changed.   Consumers expect you to know a lot more about them, including what they're looking for. Brands have a huge opportunity to reduce friction in the online shopping experience...

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activation

Lifecycle Marketing Pt 2 – How to activate subscribers into paying customers

  |   Customer Lifecycle Marketing, Customer Retention, Marketing Strategy, Retention Marketing   |   No comment

Continuing on with our lifecycle marketing series - last time, we covered best practices for creating Welcome Series campaigns - we now take our focus to the Activation Series.   The Activation Series is your opportunity to convert your interested email subscribers into paying customers. As an...

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e-commerce

11 ways Retention Science keep your customers spending

  |   Customer Data Analytics, Customer Retention, eCommerce Technology, Predictive Analytics, Retention Marketing   |   No comment

More online businesses are seeing proof that adding predictive analytics to customer data increases customer spending, and with good reason - according to a study by the Aberdeen Group, predictive analytics users experience nearly 2 times the lift from marketing campaigns compared to those...

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welcome_mat

Lifecycle Marketing Part 1: How to create a successful Welcome Series

  |   Customer Lifecycle Marketing, Marketing Strategy, Retention Marketing   |   No comment

By now, it’s likely you’ve heard some buzz about lifecycle marketing. In this case, the hype is well-deserved: when correctly strategized and implemented, lifecycle marketing is the most precise way to send your customers the right message at the right time.   Although we’ve covered the basics...

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