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Pinterest’s New Tech: Machine Learning, Product Recs for Smarter Social Commerce

  |   eCommerce Technology, Marketing, Social Commerce, Social Media   |   No comment

Popular social network Pinterest announced on Wednesday it acquired Kosei, a startup company specializing in machine learning and product recommendations.   Pinterest launched native ads through Promoted Pins this year after months of testing, which provides ads that look like organic pins on users’ boards. According to...

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Better, Faster, Stronger: 2015’s New-Old Retention Marketing Trends

  |   Customer Retention, eCommerce, Email Marketing, Marketing Strategy, Social Media   |   No comment

Even before the last post-holiday sale offers hit inboxes in 2014, the eCommerce blogosphere was flooded with predictions for 2015. Social media gurus, tech-news junkies, and digital marketers all had plenty to say about the coming year, which ranged from the logical (the importance of...

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How to calculate CLV: Customer Lifetime Value maximizes acquisition, too

  |   Acquisition Marketing, Customer Lifecycle Marketing, Customer Retention, eCommerce, Marketing Strategy   |   No comment

It’s a new year, which means it’s time for a fresh look on the best ways to concentrate your marketing efforts. Let’s start by revisiting one of the most important components of an effective marketing strategy, both retention and acquisition: Customer Lifetime Value.   Put simply, not...

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