What NOT to do with your eCommerce customer data

  |   Big Data, Customer Data Analytics, eCommerce Technology   |   No comment

It’s no secret that we love data here at Retention Science.  And for good reason: demographic, social, transactional, and behavioral data provide deep customer insights for marketing campaigns, product improvements, and how to better serve the customer.   As essential as it is for eCommerce businesses to...

Read More

Learn how scientific email marketing can generate 70% of your company revenue

  |   Email Marketing, Predictive Analytics   |   No comment

When it comes to choosing an effective digital marketing tool, email just doesn’t seem as sexy anymore. In a space inundated with viral video campaigns, hashtag wars, and the flash-bang tactics of mobile marketing, connecting with customers through email appears outdated , old-fashioned, and not...

Read More

How eTailer ASOS takes a holistic approach to Retention Marketing

  |   Customer Retention, Email Marketing, Retention Marketing   |   No comment

The efficacy of email marketing as a retention tactic continues to receive high praise and attention. While much deserved, don’t be seduced by visions of open and click through rates alone: truly effective retention marketing requires an integrated and multi-platform approach. ASOS ( is one company who understands this...

Read More