Retention Science Blog

Jun 30, 2015

The Best Ways for Brands to Branch Out of Their Comfort Zones

This article first appeared on on May 8, 2015, where our CEO Jerry Jao is a regular contributor. You can find…

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Jun 25, 2015

Subscription eCommerce Marketing: Understanding (& Retaining) Your Customers

Subscription eCommerce has recently hit its stride. From organic diapers to men’s razors to nail polish, innovative subscription companies are popping up everywhere – and they’re taking the eCommerce industry by storm. 

One reason for such success? Subscription companies have customer retention…

Blog - Retention Science
Jun 23, 2015

Want Your Business to Make More Money? Stop Acquiring Customers!

That’s right, stop acquiring customers right now. For years, marketers have focused their time, energy and budgets on acquiring new customers. However, recent research has shown that it is five times more expensive to acquire a new customer than to keep an existing one[2], so why do so…

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Jun 16, 2015

Our Top Picks of Can't-Miss Sessions at Salesforce Connections 2015

Salesforce Connections, one of the biggest and best events for digital marketers, is finally here! Our partners at ExactTarget have put together three days of inspiring keynotes, informational breakouts, hands-on training, networking, and more.…

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Jun 10, 2015

RetailPlus SF: Secrets to eCommerce Success from Kirsten Green, Founder of Forerunner Ventures

Our team at Retention Science has been hitting the road with our RetailPlus series, a thought leader event series designed to help eCommerce and retail executives connect over good food and even better conversation. Last month, we went bicoastal to NYC for a talk…

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May 22, 2015

RetailPlus NY: eCommerce Insights from Deena Bahri, Birchbox CMO

In the past few months, we at Retention Science have been cooking up some exciting initiatives to help jumpstart meaningful conversations about marketing and technology in eCommerce. One of our newest and favorite initiatives is RetailPlus, a thought leader event series that connects…

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May 19, 2015

Don't miss these three sessions at ad:tech San Francisco

ad:tech in San Francisco is always an exciting conference, but this year is going to be even better than ever. The agenda is crafted specifically to meet the needs of the marketing, technology, and media communities, focusing…

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May 15, 2015

4 Key Metrics for the Data-Driven Email Marketer

One of the most beneficial shifts about moving from ‘old school’ marketing to digital marketing is the ability to actually track your marketing efforts with key metrics. It’s no longer the Wild West where you shoot from the hip and hope your message hits the target. You can now track how your messages…

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