holistic

How eTailer ASOS takes a holistic approach to Retention Marketing

  |   Customer Retention, Email Marketing, Retention Marketing   |   No comment

The efficacy of email marketing as a retention tactic continues to receive high praise and attention. While much deserved, don’t be seduced by visions of open and click through rates alone: truly effective retention marketing requires an integrated and multi-platform approach. ASOS (asos.com) is one company who understands this...

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