Retention Science Blog

Dec 01, 2015

Thanksgiving Weekend Retail Recap

Thanksgiving weekend still comprised the biggest shopping days of the year for 2015, but a closer look at this year’s data shows the tide is starting to turn. Black Friday as we know it is already dead; customers are going online…

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Nov 25, 2015

New Research: Black Friday Shoppers Kinda Suck – But You Can Fix It

There’s been a lot of buzz this year about the Black Friday-to-Cyber Monday shopping weekend in the past few months, running the gamut from public backlash against Thanksgiving Creep to eCommerce giants like Amazon dropping all pretenses…

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Nov 20, 2015

Don’t let your holiday customers go cold after the season: Webinar Recap

Customers start churning the moment you acquire them, and after the holidays they churn even faster -- 274% faster according to our latest research. Holding onto these customers you work so hard to acquire was the basis of our latest webinar,

Blog - Retention Science
Nov 17, 2015

3 ways to keep your customers engaged during the holidays

We’re a little more than a week away from Black Friday, but many retailers have already begun pushing holiday promotions as early as November 1st. This Thanksgiving creep is most likely because of last…

Blog - Retention Science
Nov 12, 2015

Retention metrics explained: Welcome Purchase Probability, Pt. 2 [RS Labs]

62% of customers churn immediately after signup, which means once these customers go through the registration process they will not make a purchase. The data science team at Retention Science uses Welcome Purchase Probability to help sort out the good customers from the bad so marketers…

Blog - Retention Science
Nov 10, 2015

Retention metrics explained: Welcome Purchase Probability, Pt. 1 [RS Labs]

As the saying goes, you don't get a second chance to make a first impression. This is true for customers too, and it can have a big impact on a business. At Retention Science, we address this problem by predicting, after a customer first signs up, whether he or she will actually turn…

Blog - Retention Science
Nov 04, 2015

Amazon killed Black Friday

Call it the Amazon effect. Retail giants this year have decided to start the shopping frenzy earlier than ever. What used to be a quick sprint to the biggest spending day of the year is now a holiday marathon. Amazon leads the…

Blog - Retention Science
Oct 28, 2015

Research Report: How to Create the Perfect Marketing Email

Forget “digital marketing’s workhorse” – it’s time to acknowledge email as the prizewinning thoroughbred it really is.

Although flashier channels like social media and mobile marketing routinely steal headlines, email is still the core of every effective digital marketing strategy. The reason…

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