Retention Science Blog

May 22, 2015

RetailPlus NY: eCommerce Insights from Deena Bahri, Birchbox CMO

In the past few months, we at Retention Science have been cooking up some exciting initiatives to help jumpstart meaningful conversations about marketing and technology in eCommerce. One of our newest and favorite initiatives is RetailPlus, a thought leader event series that connects…

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May 19, 2015

Don't miss these three sessions at ad:tech San Francisco

ad:tech in San Francisco is always an exciting conference, but this year is going to be even better than ever. The agenda is crafted specifically to meet the needs of the marketing, technology, and media communities, focusing…

Blog - Retention Science
May 15, 2015

4 Key Metrics for the Data-Driven Email Marketer

One of the most beneficial shifts about moving from ‘old school’ marketing to digital marketing is the ability to actually track your marketing efforts with key metrics. It’s no longer the Wild West where you shoot from the hip and hope your message hits the target. You can now track how your messages…

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May 07, 2015

Battle of eCommerce Business Models: Why #SubscriptionWins

Subscription commerce seems to be having a moment. Subscription businesses were on the receiving end of more than $350 million in venture capital funding in 2014, a nearly 100 percent year-over-year increase in funding growth, according to CB Insights. The Honest Company, one of the subscription economy’s…

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May 05, 2015

How to bring your email marketing to speed in 2015

Email marketing still rules in terms of digital marketing, how you can make it work for you in 2015.
Blog - Retention Science
May 01, 2015

Happiness Update: How Culture Shapes Your Business

Learn how instilling a great company culture is key to keeping employees happy and engaged.
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Apr 28, 2015

From Outliers to Experts: Millennial Marketers

See why millennials have become expert marketers and how you can apply their knowledge to your brand.
Blog - Retention Science
Apr 23, 2015

Experiential Marketing and Digital Sales: A New Frontier

How to bring the appeal (and ROI) of experiential marketing to your eCommerce and digital sales.
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