Retention Science Blog

Feb 09, 2016

To build customer loyalty, marketers need both acquisition and retention

The customer journey is dead; long live the consumer decision journey. No matter how often brands push their products before customers, it’s the customer who decides when that purchase will be made. The power is at the hand of the customer now;…

Blog - Retention Science
Feb 03, 2016

The future of marketing lies within Artificial Intelligence


In order to delight the customers of today, marketers have to show they are listening and responding to their customers. It can’t be said enough: customers expect a personalized shopping experience.…

Blog - Retention Science
Jan 27, 2016

The End of the Customer Journey

It’s time to call it: the “customer journey,” as you know it, is officially dead.

It’s a concept that sprang into the industry’s collective consciousness when retail met the Internet, forever changing the way people interact and shop with brands. With…

Blog - Retention Science
Jan 19, 2016

Is Your Welcome Series Hurting Your Business?

It makes a lot of sense: A new visitor signs up to your website or mobile app, and you’d like to pace them through their “welcome” period. Maybe you’d like to tell the story of your company vision over a series of emails. Or you’d like to give them an introductory discount on the day…

Blog - Retention Science
Dec 17, 2015

The future is clear for flash sales sites that can't keep customers

Recent news that Gilt Groupe is looking to be acquired by Hudson’s Bay Co., the parent company of Saks Fifth Avenue, is a sobering reminder that the flash sales model…

Blog - Retention Science
Dec 15, 2015

3 ways to keep customers coming back after the holidays are over

Holidays are a good time to understand what your customers really value, and bring the same practices into the new year. Despite being trained for many years to go in-store on Black Friday, this year customers showed a clear preference for shopping online. Despite the success of eCommerce…

Blog - Retention Science
Dec 01, 2015

Thanksgiving Weekend Retail Recap

Thanksgiving weekend still comprised the biggest shopping days of the year for 2015, but a closer look at this year’s data shows the tide is starting to turn. Black Friday as we know it is already dead; customers are going online…

Blog - Retention Science
Nov 25, 2015

New Research: Black Friday Shoppers Kinda Suck – But You Can Fix It

There’s been a lot of buzz this year about the Black Friday-to-Cyber Monday shopping weekend in the past few months, running the gamut from public backlash against Thanksgiving Creep to eCommerce giants like Amazon dropping all pretenses…

Blog - Retention Science
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