ecommerce-data

What NOT to do with your eCommerce customer data

  |   Big Data, Customer Data Analytics, eCommerce Technology   |   No comment

It’s no secret that we love data here at Retention Science.  And for good reason: demographic, social, transactional, and behavioral data provide deep customer insights for marketing campaigns, product improvements, and how to better serve the customer.   As essential as it is for eCommerce businesses to...

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ScientificEmailMarketing

Learn how scientific email marketing can generate 70% of your company revenue

  |   Email Marketing, Predictive Analytics   |   No comment

When it comes to choosing an effective digital marketing tool, email just doesn’t seem as sexy anymore. In a space inundated with viral video campaigns, hashtag wars, and the flash-bang tactics of mobile marketing, connecting with customers through email appears outdated , old-fashioned, and not...

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holistic

How eTailer ASOS takes a holistic approach to Retention Marketing

  |   Customer Retention, Email Marketing, Retention Marketing   |   No comment

The efficacy of email marketing as a retention tactic continues to receive high praise and attention. While much deserved, don’t be seduced by visions of open and click through rates alone: truly effective retention marketing requires an integrated and multi-platform approach. ASOS (asos.com) is one company who understands this...

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