Retention Science Blog

Oct 13, 2015

Retention metrics explained: Customer Future Value Pt. 1 [RS Labs]

Customer Future Value is the next metric in our ‘Retention Metrics Explained’ series and it builds upon what we described about customer churn in our previous post


Blog - Retention Science
Oct 08, 2015

Insights from 2015

The Retention Science team had a blast this week with, held in Philadelphia this year! We had the opportunity to interact with some amazing brands, learn about the latest and greatest in retail, and hunt down some authentic cheesesteaks in the City of Brotherly Love.

Blog - Retention Science
Sep 28, 2015

Our Top Picks for Digital Summit 2015 Digital Summit is one of the best places for digital and multichannel retailers to discover innovative ideas, trends, and insights on best practices in the industry. Customer engagement, reducing churn, marketing analytics, and mobile engagement are issues retailers constantly…

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Sep 25, 2015

The Science Behind Adaptive Lifecycle: Prediction-Powered Marketing Automation [RS Labs]

Adaptive Lifecycle is the industry’s first marketing platform powered by Artificial Intelligence (A.I.). It makes decisions based on our deep predictions about where a customer is in their journey, the types of items he or she likes, and the most appropriate discounts for that user.

Blog - Retention Science
Sep 25, 2015

Adaptive Lifecycle: Why We Built It [RS Labs]

There has recently been a lot of hype about marketing automation and predictive analytics. But no tool on the market has been able to deliver on its promises.…

Blog - Retention Science
Sep 23, 2015

Marketing Automation's Fatal Flaw

Marketing Automation has been a buzzword for some time now, and it’s easy to see why. Every day, millions of people engage with their favorite brands online, and each user comes with their own stack of behavioral quirks: a wide variety of browsing habits, shopping preferences, and…

Blog - Retention Science
Sep 10, 2015

5 Email Marketing Tips to Improve Customer Retention

Research has shown that when it comes to customer engagement, email still reigns supreme. Email marketing generated the highest ROI for B2C companies in 2014; 91% of Americans report liking…

Blog - Retention Science
Sep 08, 2015

3 Marketing Trends Worth the Hype -- and 1 That Falls Short

As marketers, we know that trends are often fleeting, and that buzz doesn't equal longevity. While this is true for consumer culture, this statement is equally true for marketers. When it comes to marketing trends, buzzwords gain so much traction that it becomes difficult to gauge the concept's true…

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