Retention Science Blog

Jul 24, 2015

Our Top Picks for Experian Client Summit 2015

We’re excited to be attending Client Summit 2015 from July 29-31 in Las Vegas in a few days. This year’s Summit focuses on the latest technology, trends, data and analytics, which is right up our alley. 3 days of inspiring speakers, networking, and learning for marketers at all levels…

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Jul 22, 2015

Why Amazon Prime – yes, even Prime Day – wins at customer retention

Say what you will about Prime Day – plenty of Twitter users already have – but Amazon’s shopping holiday event thrown exclusively for its Prime customers marked a major milestone…

Blog - Retention Science
Jul 16, 2015

Subscription eCommerce Marketing: Preventing Customer Churn

While it may seem like a subscription eCommerce company would not need to worry about customer churn, the truth is 72% of subscription eCommerce customers fail to make a second purchase within 6 months of their initial transaction. This goes to show that even subscription…

Blog - Retention Science
Jul 14, 2015

Top 10 Customer Retention Tactics for the Data-Driven Marketer

More and more marketers are seeing the benefits of shifting their marketing efforts from acquisition to retention. In fact, according to Bain & Company, increasing…

Blog - Retention Science
Jul 09, 2015

Subscription eCommerce Marketing: Keeping Customers Engaged

Whether someone becomes a customer by subscribing to your service, opening an account, or simply signing up for your newsletter, the key to keeping them around is engagement. However, marketers often jump the gun and start blasting away with heavy-handed sales messaging and discounts. This is a mistake.…

Blog - Retention Science
Jul 08, 2015

RS Labs: Building Better Recommendation Engines through Redicto

Product recommendations are a powerful tool for customer retention: they can boost average order value by 50%, increase revenues by 300%, and improve conversion. Product recommendations…

Blog - Retention Science
Jul 06, 2015

Subscription eCommerce Marketing: Capturing Customer Information

There are many ways to capture data, but subscription companies have it easier than most. By virtue of the business model, subscription commerce can get away with asking customers more about themselves, depending on the product - this is especially true for beauty and grooming-related…

Blog - Retention Science
Jun 30, 2015

The Best Ways for Brands to Branch Out of Their Comfort Zones

This article first appeared on VentureBeat.com on May 8, 2015, where our CEO Jerry Jao is a regular contributor. You can find…

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