Retention Science Blog

Aug 25, 2015

How to use Lifecycle Marketing tactics for customer retention

When trying to keep a customer engaged and happy, it’s important to keep in mind what their interaction with your brand has been so far - meaning, are they a brand new customer or have they been purchasing from you for years. Tailoring your content and messaging to the customer lifecycle stage a customer…

Blog - Retention Science
Aug 18, 2015

Maximize ROI for the holidays: 3 rules for an effective multichannel strategy

Last year marked a milestone for mobile shopping during the holidays, but the numbers ultimately proved that the key to success is being multichannel-ready. According to a recent report by IBM,…

Blog - Retention Science
Aug 14, 2015

Retention metrics explained: What is customer churn? [RS Labs]

Here at Retention Science, our data science team spends a lot of time thinking deeply about customer retention for commercial businesses. Although what we think retention actually means is a topic for a future post -- hint: it's a bit more complicated than most people initially think! -- at its core,…

Blog - Retention Science
Aug 11, 2015

Maximize ROI for the holidays: 5 ways to improve product recommendations

In 2014, shoppers spent 101.9 billion online during the holiday season, and this year, that number is expected to grow. Avoiding the crowds and the ability to shop…

Blog - Retention Science
Aug 07, 2015

Maximize ROI for the holidays: 4 ways to improve customer segmentation

Every year, holiday sales are projected to be higher than the last, and this year is no different. However, eCommerce marketers shouldn’t expect the rise in revenue to come easily.

According to IBM,…

Blog - Retention Science
Aug 04, 2015

Sessions You Won't Want to Miss at Etail East 2015

Etail East is kicking off in less than a week. Multi-channel retail and innovation in eCommerce are major themes, and there’s a lot of emphasis on what’s new in mobile as well.

To kick-off the start of…

Blog - Retention Science
Jul 29, 2015

Homejoy's $38M Lesson: Without Customer Retention, "Growth" is a Dirty Word

Just three years ago, Homejoy had $38 million in the bank thanks to backers like Google Ventures and Redpoint Ventures. The startup, which facilitated on-demand cleaning services…

Blog - Retention Science
Jul 24, 2015

Our Top Picks for Experian Client Summit 2015

We’re excited to be attending Client Summit 2015 from July 29-31 in Las Vegas in a few days. This year’s Summit focuses on the latest technology, trends, data and analytics, which is right up our alley. 3 days of inspiring speakers, networking, and learning for marketers at all levels…

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Upcoming Webinar: How to Retain Customers Using Lifecycle Marketing — Thu. Aug. 27th. get the guide x