Retention Science Blog

May 01, 2015

Happiness Update: How Culture Shapes Your Business

In the last few years, the term culture has been popping up across a wide array of topics, even being recognized as the 2014 Merriam-Webster word of the year.  We are seeing it in every direction, culture of transparency, consumer…

Blog - Retention Science
Apr 28, 2015

From Outliers to Experts: Millennial Marketers

This article first appeared on on April 21, 2015 in their Conversations blog. You can view the original here.

Millennials are often considered…

Blog - Retention Science
Apr 23, 2015

Experiential Marketing and Digital Sales: A New Frontier

You know experiential marketing when you see it. It’s the home improvement store that holds workshops where kids and their parents can come build something together. It’s Nespresso

Blog - Retention Science
Apr 20, 2015

7 Ways to Increase Ad Engagement

In this blog, we write a lot about sustaining engagement with your customers. Our advice has covered why your website needs to be more mobile-ready, optimizing…

Blog - Retention Science
Apr 10, 2015

Square brings data-driven marketing to small business

Small businesses need big data too. On Tuesday, popular point-of-sale provider Square announced the new email marketing tool Square Marketing

Blog - Retention Science
Apr 09, 2015

3 Ways Social Media Continues to Drive Sales in 2015

Social media advertising isn’t new – Facebook ran its first ad in 2005 – but it has evolved significantly. As the world continues to cater to an ever-growing base of online consumers, it’s becoming increasingly important for retailers to explore new ways to use channels like Facebook,…

Blog - Retention Science
Apr 07, 2015

Google said it: Why marketers need to be mobile-ready by April 21st

If there was any doubt that 2015 would be the year of mobile commerce, banish the thought. Starting April 21st, Google’s mobile search algorithm will be updated to factor…

Blog - Retention Science
Apr 03, 2015

Not So Random: The Impact of Happiness

An interesting bit of news: happiness is in.

This is true for life in general, but even brands are jumping on the happiness wagon. Coca Cola’s #MakeItHappy

Blog - Retention Science
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