Big Data

Mar 23, 2015

Get a sneak peek at the Data Viz Summit

Big data was the buzzword of 2014. Data mining was the top skill of 2014 on LinkedIn. With data being collected in every shape and form, how can it be best presented?

Get a sneak peek at the Data Viz Summit - Retention Science
Mar 12, 2015

How to bridge the customer gap with data-driven marketing

Our team recently attended the Marketing Sherpa Email Summit in Las Vegas. During the conference, our VP of Sales Scott Schnaars sat down to speak…

How to bridge the customer gap with data-driven marketing - Retention Science
Nov 07, 2014

Checkmate: why marketers can't rely on intuition over data

Companies can't run effective online marketing campaigns via intuition any longer. In fact, they really shouldn't even run via a rules engine any longer. But hold that thought for a minute.  

Slate Magazine recently ran a…

Checkmate: why marketers can't rely on intuition over data - Retention Science
Aug 29, 2014

Smart ways to segment your customer data

Segmenting your customers into groups according to their interests, preferences, and behavior is a more precise way to send targeted and engaging communications that convert. According to the DMA's National Client Email Survey 2014, a 760% increase in email revenue came from segmented emails…

Smart ways to segment your customer data - Retention Science
Aug 27, 2014

How to build the perfect customer ... profile

How would you describe the perfect customer? To me, the ideal customer loves your product and sees the value in the goods or services you provide - and isn't shy about sharing that opinion with others. He or she is engaged with and responsive to your new products and offerings, and doesn't shop exclusively…

How to build the perfect customer ... profile - Retention Science
Jun 26, 2014

How to keep your data clean and accurate

As big data analytics becomes more common practice for marketers today, new challenges and obstacles arise. To correctly make sense of all your data, it's essential for you to have clean data. Dirty data not only causes a storage headache, it can also lead to inaccurate results. By not following best…

How to keep your data clean and accurate - Retention Science
May 20, 2014

How much should good data science cost an e-commerce company?

Customer retention isn't something that can be left to chance. You can't launch campaigns based on hunches and you can't expect to fully engage and convert your customers without a solid understanding of what makes them tick.  

That's why e-commerce sites rely heavily on analytics programs…

How much should good data science cost an e-commerce company? - Retention Science
Jun 18, 2013

5 ways Big Data is changing eCommerce

You may have seen the hashtag #BigData floating around on Twitter, clicked on it and checked out a few articles related to it. More often than not, you think Big Data is a pretty cool concept but you're not entirely sure how it could possibly relate to your business. Think again.   Big Data, regardless…

5 ways Big Data is changing eCommerce - Retention Science