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Big Data


What retailers can learn about personalization from #TheDress

  |   Big Data, Customer Retention, eCommerce Technology, Marketing Strategy, Predictive Analytics   |   No comment

Who cares what color you see? We care about what color you like.   The Dress. Dressgate. The dress that broke the Internet. Ruiner of friendships and starter of fights.   Whatever you’re calling it, and whatever colors you see, The Dress has set the Internet ablaze. It’s a...

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Checkmate: why marketers can’t rely on intuition over data

  |   Big Data, Customer Data Analytics, Customer Retention, eCommerce Technology, Predictive Analytics   |   No comment

Companies can’t run effective online marketing campaigns via intuition any longer. In fact, they really shouldn't even run via a rules engine any longer. But hold that thought for a minute.   Slate Magazine recently ran a great article naming Fabiano Caruana’s run at the 2014 Sinquefield...

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