Big Data

ecommerce-data

What NOT to do with your eCommerce customer data

  |   Big Data, Customer Data Analytics, eCommerce Technology   |   No comment

It’s no secret that we love data here at Retention Science.  And for good reason: demographic, social, transactional, and behavioral data provide deep customer insights for marketing campaigns, product improvements, and how to better serve the customer.   As essential as it is for eCommerce businesses to...

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New Research Uncovers Which Email Promotions Generate the Most Revenue for Online Retailers

  |   Big Data, eCommerce Technology, Email Marketing, Retention Marketing   |   No comment

Data Based on More than 100M Transactions Reveals Free Shipping Offers Sent Later in the Day Maximize Customer Conversion As innovators in retention marketing, we have released new research today that identifies the types of promotional offers that work best – and when they should be...

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