Customer Data Analytics


What NOT to do with your eCommerce customer data

  |   Big Data, Customer Data Analytics, eCommerce Technology   |   No comment

It’s no secret that we love data here at Retention Science.  And for good reason: demographic, social, transactional, and behavioral data provide deep customer insights for marketing campaigns, product improvements, and how to better serve the customer.   As essential as it is for eCommerce businesses to...

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pen pie charts

Why Customer Analytics is Crucial to Customer Retention Part II

  |   Customer Data Analytics, Marketing Strategy, Retention Marketing   |   No comment

We discussed the importance of analytics to customer retention in a previous post. This post is a deeper dive into the subject. Research shows that consumers have higher probability to become more loyal customers to the brands / businesses they purchased from. For the businesses, if...

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tech analytics

The Importance of Customer Analytics and Why It’s Important to Customer Retention

  |   Customer Data Analytics, Retention Marketing   |   No comment

Had enough of customer analytics? Definitely not. Companies have spent tons of money doing market research, but with technology that constantly changes consumer behavior and research methods, you should keep up with the pace.   Marketers have long been aware of the importance of consumer orientation, for...

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mail blue

Spread the word with email marketing

  |   Customer Data Analytics, Customer Lifecycle Marketing   |   No comment

Before the global boom of e-commerce and internet-based companies, businesses had only few options available to attract new customers or retain their existing client base. Pre-electronic marketing strategies, such as paper flyers or other printed promotional material, would often also prove costly and relatively ineffective....

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