Our Latest Marketing Guide: The Scientific Guide to Eliminating Customer Churn x
 

Customer Data Analytics

Renew Vs Cancel Words Product Service Renewal Cancellation

How customizing subscription billing cycles help with customer retention

  |   Campaign Optimization, Customer Data Analytics, Customer Retention   |   No comment

Some subscription companies are shooting themselves in the foot by following the one size fits all method of monthly billing. Although monthly cycles are industry standard for subscription companies, it’s not necessarily the most efficient model for all.   A monthly cycle makes a lot of sense for...

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checkmate

Checkmate: why marketers can’t rely on intuition over data

  |   Big Data, Customer Data Analytics, Customer Retention, eCommerce Technology, Predictive Analytics   |   No comment

Companies can’t run effective online marketing campaigns via intuition any longer. In fact, they really shouldn't even run via a rules engine any longer. But hold that thought for a minute.   Slate Magazine recently ran a great article naming Fabiano Caruana’s run at the 2014 Sinquefield...

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win-Back

Lifecycle Marketing Pt 3: How to win back your churned customers

  |   Customer Churn, Customer Data Analytics, Customer Lifecycle Marketing, Predictive Analytics, Retention Marketing   |   No comment

We’ve previously covered the Welcome Series and Activation Series campaigns;  as the next part of our lifecycle marketing series, we now look at the Win-Back Series.   The Win-Back Series focuses on the inactive stage of the customer lifecycle, with the goal to convert churned or about-to-churn...

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e-commerce

11 ways Retention Science keep your customers spending

  |   Customer Data Analytics, Customer Retention, eCommerce Technology, Predictive Analytics, Retention Marketing   |   No comment

More online businesses are seeing proof that adding predictive analytics to customer data increases customer spending, and with good reason - according to a study by the Aberdeen Group, predictive analytics users experience nearly 2 times the lift from marketing campaigns compared to those...

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ShopOrg

The Marketer’s Guide to the Shop.org 2014 Summit

  |   Customer Data Analytics, Customer Retention, eCommerce, Events, Predictive Analytics, Trade Shows   |   No comment

We recently discussed the importance of trade shows, and for marketers in eCommerce and digital retail, the upcoming Shop.org 2014 Summit is on the must-attend list. Geared specifically for digital and multichannel retailers, Shop.org offers workshops, lectures, and roundtable discussions to equip marketers with the...

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