Customer Lifecycle Marketing

Mar 12, 2015

How to bridge the customer gap with data-driven marketing

Our team recently attended the Marketing Sherpa Email Summit in Las Vegas. During the conference, our VP of Sales Scott Schnaars sat down to speak…

How to bridge the customer gap with data-driven marketing - Retention Science
Mar 03, 2015

Customer Retention Is King: The Future Of Retention Marketing

This article first appeared on Forbes.com on January 21, 2015, where our CEO Jerry Jao is a regular contributor. You can find the original version as well as…

Customer Retention Is King: The Future Of Retention Marketing - Retention Science
Feb 24, 2015

Why Customer Retention Is King: The Evolution Of Retention Marketing

This article first appeared on Forbes.com on November 19, 2014, where our CEO Jerry Jao is a regular contributor. You can find the original version as well as his other pieces here. 

The…

Why Customer Retention Is King: The Evolution Of Retention Marketing - Retention Science
Jan 22, 2015

Better, Faster, Stronger: 2015's New-Old Retention Marketing Trends

Even before the last post-holiday sale offers hit inboxes in 2014, the eCommerce blogosphere was flooded with predictions for 2015. Social media gurus, tech-news junkies, and digital marketers all had plenty to say about the coming year, which ranged from the logical (the importance of the customer…

Better, Faster, Stronger: 2015's New-Old Retention Marketing Trends - Retention Science
Jan 15, 2015

How to calculate CLV: Customer Lifetime Value maximizes acquisition, too

It's a new year, which means it's time for a fresh look on the best ways to concentrate your marketing efforts. Let's start by revisiting one of the most important components of an effective marketing strategy, both retention and acquisition: Customer Lifetime Value.

Put simply, not all customers…

How to calculate CLV: Customer Lifetime Value maximizes acquisition, too - Retention Science
Nov 06, 2014

How budgeting for Retention Marketing in 2015 will increase your revenue

It's that time of year again - time to start planning the marketing budget for 2015, that is. Usually, this is accompanied by a rush of tough questions - are we going to increase our budget next year? How can we maximize revenue based on minimal spend? What mix of digital marketing do we choose in…

How budgeting for Retention Marketing in 2015 will increase your revenue - Retention Science
Oct 14, 2014

Lifecycle Marketing Pt 2 - How to activate subscribers into paying customers

Continuing on with our lifecycle marketing series - last time, we covered best practices for creating Welcome Series campaigns - we now take our focus to the…

Lifecycle Marketing Pt 2 - How to activate subscribers into paying customers - Retention Science
Sep 27, 2012

Understand Your Customer Lifetime Value (CLV)

Customer Lifetime Value (or CLV for short) is one of the most important - and yet, one of the most often ignored - aspects of running a successful business.

CLV reflects the total value, in financial terms, of one particular customer during the course of your mutual business relationship,…

Understand Your Customer Lifetime Value (CLV) - Retention Science