Customer Lifecycle Marketing

win-Back

Lifecycle Marketing Pt 3: How to Win Back Your Churned Customers

  |   Customer Churn, Customer Data Analytics, Customer Lifecycle Marketing, Predictive Analytics, Retention Marketing   |   No comment

We’ve previously covered the Welcome Series and Activation Series campaigns;  as the next part of our lifecycle marketing series, we now look at the Win-Back Series.   The Win-Back Series focuses on the inactive stage of the customer lifecycle, with the goal to convert churned or about-to-churn...

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activation

Lifecycle Marketing Pt 2 – How to activate subscribers into paying customers

  |   Customer Lifecycle Marketing, Customer Retention, Marketing Strategy, Retention Marketing   |   No comment

Continuing on with our lifecycle marketing series - last time, we covered best practices for creating Welcome Series campaigns - we now take our focus to the Activation Series.   The Activation Series is your opportunity to convert your interested email subscribers into paying customers. As an...

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welcome_mat

Lifecycle Marketing Part 1: How to create a successful Welcome Series

  |   Customer Lifecycle Marketing, Marketing Strategy, Retention Marketing   |   No comment

By now, it’s likely you’ve heard some buzz about lifecycle marketing. In this case, the hype is well-deserved: when correctly strategized and implemented, lifecycle marketing is the most precise way to send your customers the right message at the right time.   Although we’ve covered the basics...

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rs+tealium

Retention Science Partners with Tealium to Provide Intelligent Retention Marketing Solutions

  |   Customer Lifecycle Marketing, Retention Marketing, Technology Partners   |   No comment

Retention Science improves data collection efficiency and campaign recommendations for e-commerce businesses with new technology partner, Tealium. INCORPORATE BEHAVIORAL DATA TO MAXIMIZE CUSTOMER RETENTION Embedding page tags is an easy way to track all of user browsing activities on a website. Data and insight services such as...

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sxsw 2013

Retention Science Hosts Customer Retention Clinic during SXSW Interactive

  |   Customer Lifecycle Marketing, Retention Marketing   |   No comment

Retention Science was selected to participate as a Spotlight Featured Company in Silicon Beach Sunday Funday on March 10, a technology showcase known as the biggest gathering of LA technology companies during SXSW Interactive. This technology showcase will be held at Austin’s downtown favorite restaurant, Frank....

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