Customer Lifecycle Marketing


Retention Science Partners with Tealium to Provide Intelligent Retention Marketing Solutions

  |   Customer Lifecycle Marketing, Retention Marketing, Technology Partners   |   No comment

Retention Science improves data collection efficiency and campaign recommendations for e-commerce businesses with new technology partner, Tealium. INCORPORATE BEHAVIORAL DATA TO MAXIMIZE CUSTOMER RETENTION Embedding page tags is an easy way to track all of user browsing activities on a website. Data and insight services such as...

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sxsw 2013

Retention Science Hosts Customer Retention Clinic during SXSW Interactive

  |   Customer Lifecycle Marketing, Retention Marketing   |   No comment

Retention Science was selected to participate as a Spotlight Featured Company in Silicon Beach Sunday Funday on March 10, a technology showcase known as the biggest gathering of LA technology companies during SXSW Interactive. This technology showcase will be held at Austin’s downtown favorite restaurant, Frank....

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mail blue

Spread the word with email marketing

  |   Customer Data Analytics, Customer Lifecycle Marketing   |   No comment

Before the global boom of e-commerce and internet-based companies, businesses had only few options available to attract new customers or retain their existing client base. Pre-electronic marketing strategies, such as paper flyers or other printed promotional material, would often also prove costly and relatively ineffective....

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Customer Loyalty Part 2: Simple Points Systems & Tier Systems

  |   Customer Lifecycle Marketing, Loyalty Marketing   |   No comment

Our last blog focused on how membership-based programs generate customer loyalty. Keeping the emphasis on retention, this week’s post focuses on two more common and highly effective customer loyalty programs: the simple points system and the tier system. Utilizing a simple points system is the most...

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