Marketing Strategy

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Retention Science Launches SmartSegments to Increase Retention Marketing Campaign Effectiveness

  |   Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Online Retailers Can Now Personalize Retention Marketing Campaigns Based on Individual Consumer Behaviors Retention Science, a leader and innovator in retention marketing, announces SmartSegments, a new product designed to help online retailers more effectively personalize their retention marketing campaigns by grouping customers into specific market segments. By applying...

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5 Ways to Market More Effectively

  |   Marketing Strategy   |   No comment

Marketing is no easy feat. Considering today’s dynamically-changing landscape, the traditional role of marketing has become far more complicated. High ease and accessibility to getting information has elevated consumers’ purchasing power, and consumers now are no longer afraid of voicing dissatisfaction and switching between companies....

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