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Marketing Strategy

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Better, Faster, Stronger: 2015’s New-Old Retention Marketing Trends

  |   Customer Retention, eCommerce, Email Marketing, Marketing Strategy, Social Media   |   No comment

Even before the last post-holiday sale offers hit inboxes in 2014, the eCommerce blogosphere was flooded with predictions for 2015. Social media gurus, tech-news junkies, and digital marketers all had plenty to say about the coming year, which ranged from the logical (the importance of...

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How to calculate CLV: Customer Lifetime Value maximizes acquisition, too

  |   Acquisition Marketing, Customer Lifecycle Marketing, Customer Retention, eCommerce, Marketing Strategy   |   No comment

It’s a new year, which means it’s time for a fresh look on the best ways to concentrate your marketing efforts. Let’s start by revisiting one of the most important components of an effective marketing strategy, both retention and acquisition: Customer Lifetime Value.   Put simply, not...

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