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Marketing Strategy


Lifecycle Marketing Pt 2 – How to activate subscribers into paying customers

  |   Customer Lifecycle Marketing, Customer Retention, Marketing Strategy, Retention Marketing   |   No comment

Continuing on with our lifecycle marketing series - last time, we covered best practices for creating Welcome Series campaigns - we now take our focus to the Activation Series.   The Activation Series is your opportunity to convert your interested email subscribers into paying customers. As an...

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Lifecycle Marketing Pt 1: How to create a successful Welcome Series

  |   Customer Lifecycle Marketing, Marketing Strategy, Retention Marketing   |   No comment

By now, it’s likely you’ve heard some buzz about lifecycle marketing. In this case, the hype is well-deserved: when correctly strategized and implemented, lifecycle marketing is the most precise way to send your customers the right message at the right time.   Although we’ve covered the basics...

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Retention Science Launches SmartSegments to Increase Retention Marketing Campaign Effectiveness

  |   Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

Online Retailers Can Now Personalize Retention Marketing Campaigns Based on Individual Consumer Behaviors Retention Science, a leader and innovator in retention marketing, announces SmartSegments, a new product designed to help online retailers more effectively personalize their retention marketing campaigns by grouping customers into specific market segments. By applying...

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