Marketing Strategy

How A/B Testing Different E-mail Offers Can Significantly Improve Your E-mail Marketing Campaigns

  |   Email Marketing, Marketing Strategy   |   No comment

Why A/B Testing Is Important to E-mail Marketing A/B testing, otherwise known as split testing, is the act of conducting an experiment to measure which option or factor is most effective between two groups, A and B. In regards to e-mail marketing within e-Commerce and B2C...

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email marketing

The increasing use of emails as a marketing strategy

  |   Email Marketing, Marketing Strategy   |   No comment

Realizing that the use of the Internet has become widespread, current marketing strategies has taken precedence over more traditional marketing methods such as flyers stashed in your physical mailboxes, or persistent part-timers waving pamphlets and coupons along traffic-clogged streets. It therefore comes as no surprise...

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boxing

How to Effectively Use Both Outbound & Inbound Marketing

  |   Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing, Social Media   |   No comment

Commonly spoken by marketers today is the tagline “Outbound vs. Inbound Marketing.” However the reality is, the best marketing tactic is not one versus the other but a combination of both. Read on to see how you can reap the benefits of both strategies. Outbound Marketing...

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indiv wood

Building Valuable Relationships using Social Media Part 1: Connecting with professionals and potential partners

  |   Marketing Strategy, Social Media   |   No comment

It is every marketer’s dream to be able to connect with users through social media and turn them into potential partners or customers. In the first of a two-part series, learn how to effectively build credible and durable partner/vendor relationships with your social media connections. Social...

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Why Customer Analytics is Crucial to Customer Retention Part II

  |   Customer Data Analytics, Marketing Strategy, Retention Marketing   |   No comment

We discussed the importance of analytics to customer retention in a previous post. This post is a deeper dive into the subject. Research shows that consumers have higher probability to become more loyal customers to the brands / businesses they purchased from. For the businesses, if...

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