Marketing Strategy

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5 Ways to Market More Effectively

  |   Marketing Strategy   |   No comment

Marketing is no easy feat. Considering today’s dynamically-changing landscape, the traditional role of marketing has become far more complicated. High ease and accessibility to getting information has elevated consumers’ purchasing power, and consumers now are no longer afraid of voicing dissatisfaction and switching between companies....

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Building Valuable Relationships using Social Media Part 1: Connecting with professionals and potential partners

  |   Marketing Strategy, Social Media   |   No comment

It is every marketer’s dream to be able to connect with users through social media and turn them into potential partners or customers. In the first of a two-part series, learn how to effectively build credible and durable partner/vendor relationships with your social media connections. Social...

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