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Marketing Strategy

Loyalty

Lifecycle Marketing Pt 4: How to reward your loyal customers

  |   Customer Lifecycle Marketing, Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

In conclusion to the 4-part lifecycle marketing series, where we previously covered the Welcome Series, Activation Series and Win-Back Series, we now focus on the final Reward Series.   Focused on the advocacy stage of the customer lifecycle, the Reward Series is built for your most high-value...

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gmail-inbox

What Google’s new ‘Inbox’ app means for email marketers

  |   Customer Lifecycle Marketing, Email Marketing, Marketing Strategy, Retention Marketing   |   No comment

Google unveiled its new ‘Inbox’ app on Wednesday via an invite-only system, causing an Internet uproar. Already being hailed as “the next generation” and a “total reinvention” of email, Inbox by Google is making serious waves with features like an integrated to-do list, the ability...

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activation

Lifecycle Marketing Pt 2 – How to activate subscribers into paying customers

  |   Customer Lifecycle Marketing, Customer Retention, Marketing Strategy, Retention Marketing   |   No comment

Continuing on with our lifecycle marketing series - last time, we covered best practices for creating Welcome Series campaigns - we now take our focus to the Activation Series.   The Activation Series is your opportunity to convert your interested email subscribers into paying customers. As an...

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welcome_mat

Lifecycle Marketing Pt 1: How to create a successful Welcome Series

  |   Customer Lifecycle Marketing, Marketing Strategy, Retention Marketing   |   No comment

By now, it’s likely you’ve heard some buzz about lifecycle marketing. In this case, the hype is well-deserved: when correctly strategized and implemented, lifecycle marketing is the most precise way to send your customers the right message at the right time.   Although we’ve covered the basics...

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