Retention Marketing

Exit Text-ure

Why measuring your customer churn rate increases revenue

  |   Customer Churn, Customer Lifecycle Marketing, Retention Marketing   |   No comment

As long as customer acquisition keeps consuming marketing efforts, customer churn will continue to rise. When left unchecked, customer churn not only wastes your acquisition efforts, it also reduces revenue and narrows your profit margins.   In order to increase customer spending and overall revenue, reducing churn...

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Loyalty

Lifecycle Marketing Pt 4: How to reward your loyal customers

  |   Customer Lifecycle Marketing, Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing   |   No comment

In conclusion to the 4-part lifecycle marketing series, where we previously covered the Welcome Series, Activation Series and Win-Back Series, we now focus on the final Reward Series.   Focused on the advocacy stage of the customer lifecycle, the Reward Series is built for your most high-value...

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gmail-inbox

What Google’s new ‘Inbox’ app means for email marketers

  |   Customer Lifecycle Marketing, Email Marketing, Marketing Strategy, Retention Marketing   |   No comment

Google unveiled its new ‘Inbox’ app on Wednesday via an invite-only system, causing an Internet uproar. Already being hailed as “the next generation” and a “total reinvention” of email, Inbox by Google is making serious waves with features like an integrated to-do list, the ability...

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holidays

5 eCommerce marketing tips for a profitable holiday season

  |   Campaign Optimization, Customer Lifecycle Marketing, eCommerce, Email Marketing, Events, Retention Marketing   |   No comment

We’re officially on the clock – the holiday shopping season is just around the corner, as evidenced by retailers already announcing their Black Friday hours. They have good reason, too: with 26 days between Black Friday and Christmas this year, the 2014 holiday shopping window...

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win-Back

Lifecycle Marketing Pt 3: How to win back your churned customers

  |   Customer Churn, Customer Data Analytics, Customer Lifecycle Marketing, Predictive Analytics, Retention Marketing   |   No comment

We’ve previously covered the Welcome Series and Activation Series campaigns;  as the next part of our lifecycle marketing series, we now look at the Win-Back Series.   The Win-Back Series focuses on the inactive stage of the customer lifecycle, with the goal to convert churned or about-to-churn...

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personalizedemail

Why Batch & Blast Bombs

  |   Customer Retention, eCommerce, eCommerce Technology, Email Marketing, Events, Retention Marketing, Trade Shows   |   No comment

Due to the increased use of data science and personalization by marketing teams, consumer expectations have drastically changed.   Consumers expect you to know a lot more about them, including what they're looking for. Brands have a huge opportunity to reduce friction in the online shopping experience...

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activation

Lifecycle Marketing Pt 2 – How to activate subscribers into paying customers

  |   Customer Lifecycle Marketing, Customer Retention, Marketing Strategy, Retention Marketing   |   No comment

Continuing on with our lifecycle marketing series - last time, we covered best practices for creating Welcome Series campaigns - we now take our focus to the Activation Series.   The Activation Series is your opportunity to convert your interested email subscribers into paying customers. As an...

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e-commerce

11 ways Retention Science keep your customers spending

  |   Customer Data Analytics, Customer Retention, eCommerce Technology, Predictive Analytics, Retention Marketing   |   No comment

More online businesses are seeing proof that adding predictive analytics to customer data increases customer spending, and with good reason - according to a study by the Aberdeen Group, predictive analytics users experience nearly 2 times the lift from marketing campaigns compared to those...

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