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Pinterest’s New Tech: Machine Learning, Product Recs for Smarter Social Commerce

  |   eCommerce Technology, Marketing, Social Commerce, Social Media   |   No comment

Popular social network Pinterest announced on Wednesday it acquired Kosei, a startup company specializing in machine learning and product recommendations.   Pinterest launched native ads through Promoted Pins this year after months of testing, which provides ads that look like organic pins on users’ boards. According to...

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digimarket

Better, Faster, Stronger: 2015’s New-Old Retention Marketing Trends

  |   Customer Retention, eCommerce, Email Marketing, Marketing Strategy, Social Media   |   No comment

Even before the last post-holiday sale offers hit inboxes in 2014, the eCommerce blogosphere was flooded with predictions for 2015. Social media gurus, tech-news junkies, and digital marketers all had plenty to say about the coming year, which ranged from the logical (the importance of...

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indiv wood

Building Valuable Relationships using Social Media Part 1: Connecting with professionals and potential partners

  |   Marketing Strategy, Social Media   |   No comment

It is every marketer’s dream to be able to connect with users through social media and turn them into potential partners or customers. In the first of a two-part series, learn how to effectively build credible and durable partner/vendor relationships with your social media connections. Social...

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