Social Media

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How to Effectively Use Both Outbound & Inbound Marketing

  |   Email Marketing, Loyalty Marketing, Marketing Strategy, Retention Marketing, Social Media   |   No comment

Commonly spoken by marketers today is the tagline “Outbound vs. Inbound Marketing.” However the reality is, the best marketing tactic is not one versus the other but a combination of both. Read on to see how you can reap the benefits of both strategies. Outbound Marketing...

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indiv wood

Building Valuable Relationships using Social Media Part 1: Connecting with professionals and potential partners

  |   Marketing Strategy, Social Media   |   No comment

It is every marketer’s dream to be able to connect with users through social media and turn them into potential partners or customers. In the first of a two-part series, learn how to effectively build credible and durable partner/vendor relationships with your social media connections. Social...

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