Press

Pando Daily

Aiming to end customer churn, Retention Science grabs $7M in fresh funding and lines up major retailer accounts

08/07/2014

 

“Retention Science announced Tuesday that it has closed a $7 million Series A round of funding led by $5 million from Upfront Ventures, with participation from existing investors Forerunner Ventures and Mohr Davidow Ventures, as well as strategic angels, Brian Lee (co-founder of Honest Company and ShoeDazzle), Michael Dubin (founder of Dollar Shave Club), Tamim Mourad (founder of PriceGrabber.com and eSalon.com), and Andy Dunn (founder of Bonobos).”

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Biz Journals

Retention Science’s Jerry Jao gets $7M to keep customers hooked on brands

08/07/2014

 

“An array of well-known retail entrepreneurs have lined up to back Retention Science, which just announced a $7 million Series A round. Led by co-founder and chief executive officer Jerry Jao, the technology platform helps brands master the art of getting customers to shop with them again and again.”

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Los Angeles Business Journal

Retention Science Raises $7 Million Series A

08/07/2014

 

“Retention Science, a customer retention marketing platform, has raised $7 million in a Series A round. Upfront Ventures led the financing round with support from Baroda Ventures, Forerunner Ventures and Mohr Davidow Ventures and a number of angel investors.”

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Wall Street Journal

Helping Marketers Hold On to What They’ve Got, Retention Science Raises $7M Series A

08/05/2014

 

“To help marketers understand and generate additional business from existing customers, Retention Science raised $7 million in Series A funding, Venture Capital Dispatch has learned.”

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Forbes

How To Raise Venture Capital

07/30/2014

 

“It’s no secret that entrepreneurs need funding to launch or grow their nascent companies, and some will seek the support of venture capitalists (VCs) to fulfill their ambitions. For many entrepreneurs, myself included, pitching to potential investors is far from an enjoyable task; at times, it can even appear to be a wasted effort.”

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Entrepreneur

The 3 Cardinal Rules of Business I Didn’t Learn in School

06/20/2014

 

“Education doesn’t end after college graduation. There are scores of practical skills and lessons that I have absorbed years after leaving the classroom.”

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Web Marketing Today

7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)

04/01/2014

 

“Subject lines with 6 to 10 words produce the best open rate. That’s according to a study put out by Retention Science, a personalization platform, in early March of this year. Retention Science pulled its results from over 260 million emails sent via 540 different campaigns.”

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Destination CRM

13 Digital Marketing Myths, Debunked

04/01/2014

 

“Some brands that have worked with Retention Science have had great success using phrases from popular songs as subjects, but to rely on this tactic, companies have to know their customers well. “You would only use a line from a Madonna song if you know your fan base is likely to overlap with hers,” he says. Otherwise, the cultural reference is lost, and that email will get ignored, Jao cautions.”

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Social Media Strategies Summit

5 Tips for Getting Your Marketing Emails Opened

03/25/2014

 

“Everybody wants to feel like the email is really meant for them and nobody wants to get spammed. Including the recipient’s name will increase email opens by 2.6 percent according to the Retention Science study. ”

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Data and Targeting Insider

Honest-ly: Personalization Boosts Conversions for The Honest Company

03/25/2014

 

“This basic analytic tool helped the company save money by not wasting discount levels on customers that didn’t need them. “We don’t have to send a 40% offer. We can send a lower offer,” says Cho.”

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