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Web Marketing Today

7 Ways to Improve Email Subject Lines (and a Sneaky Way to Test)

04/01/2014

 

“Subject lines with 6 to 10 words produce the best open rate. That’s according to a study put out by Retention Science, a personalization platform, in early March of this year. Retention Science pulled its results from over 260 million emails sent via 540 different campaigns.

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Destination CRM

13 Digital Marketing Myths, Debunked

04/01/2014

 

“Some brands that have worked with Retention Science have had great success using phrases from popular songs as subjects, but to rely on this tactic, companies have to know their customers well. “You would only use a line from a Madonna song if you know your fan base is likely to overlap with hers,” he says. Otherwise, the cultural reference is lost, and that email will get ignored, Jao cautions.”

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Social Media Strategies Summit

5 Tips for Getting Your Marketing Emails Opened

03/25/2014

 

“Everybody wants to feel like the email is really meant for them and nobody wants to get spammed. Including the recipient’s name will increase email opens by 2.6 percent according to the Retention Science study. ”

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Data and Targeting Insider

Honest-ly: Personalization Boosts Conversions for The Honest Company

03/25/2014

 

“This basic analytic tool helped the company save money by not wasting discount levels on customers that didn’t need them. “We don’t have to send a 40% offer. We can send a lower offer,” says Cho.”

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Digital Information World

Shorter Subject Lines for Sweeter Results

03/21/2014

 

“Did you know that, email with 6 to 10 words subject lines perform the best and generate the highest open rate (i.e 21 percent), while subject lines containing five or fewer words ranked second (with 16 percent). So if you want your recipients to read your email, limit your subject lines to between 6 to ten words.”

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Adobe CMO

 3 Simple Tips to Get Readers to Open Your Emails

03/19/2014

“Subject lines are perhaps the most crucial factor of any email marketing campaign. They are the first thing users see when they check their inboxes, and they can make all the difference as to whether a message gets read or deleted.”

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Target Marketing

 Nuts & Bolts – eCommerce:Playing the Hits Lifts Email Opens

03/13/2014

 

“Email subject lines containing song or movie titles see 26 percent open rates vs. 16 percent for traditional subject lines, according to the “Retention Science Email Subject Line Study”Opens in a new window from Santa Monica-based retention marketing software provider.”

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Yahoo Small Business

There’s a (Big Data) Science to Keep Your Customers

03/13/2014

 

“A key, he says, is to understand all you can about your customers: “You want to make sure you are putting the right offer in front of them at the right time. Do your customers respond better to free shipping or to 15 percent off, and how can you leverage that to be sure you aren’t giving away too much but still getting them to convert?”

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IDG Marketing

Subject Lines of 6-10 words Perform Best

03/10/2014

 

“Emails with subject lines of 11-15 words had a 14% open rate, but that’s the category that the majority of emails fell in, which is a huge problem for email marketers! There have been many studies over the years on subject lines and what they should say and in how many words, and the reason behind this is because they’re so important.”

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Adobe CMO

Which Email Subject Lines Perform Best for Marketers?

03/07/2014

 

“We have recently completed a new study uncovering the attributes that make up the perfect email subject line – one that generates the highest open rates for marketers. The data was derived from an analysis of more than 260 million delivered emails and 540 campaigns.”

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Lifehacker Australia

Keep Email Subject Lines 6-10 Words to Sure They Get Opened

03/07/2014

 

“An analysis of email responses by marketing company Retention Science found that emails with subject lines containing six to 10 words were the most effective at getting the recipient to open them up. It’s not just brevity that’s the soul of wit, it seems. It’s also balance. Anything longer or shorter than that and the open rate drops.”

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Contact Monkey

Are Your Subject Lines Getting Lost in the Mix?

03/06/2014

 

“Research by marketing company Retention Science found that subject lines with six to ten words generate a 21 percent open rate, while those with fewer than six words fell to a 16 percent open rate. Any longer than ten words, and the open rate dropped to 14 percent.”

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Destination CRM

Email Subject Lines: Why Flash Sales Still Get it Wrong

03/06/2014

 

“So what should email marketers do when it comes to promoting these deliciously addicting flash sales? Keep it simple! “Shorter subject lines tend to perform better across the board, across industries,” Jao says. Six to 10 words is usually ideal, and it doesn’t hurt to throw in a pop culture reference. Subject lines with song lyrics or quotes from popular films can boost open rates, the study found.”

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CRM Buyer

Mobile Email Marketing Rule No.1: Short Subject Lines

03/06/2014

 

“Because they aren’t, according to a new study from Retention Science. After analyzing more than 260 million emails and 540 campaigns, Retention Science found subject lines with six to 10 words perform best, generating a 21 percent open rate, which is well above industry-standard.”

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Commerce Times

Mobile Email Marketing Rule No.1: Short Subject Lines

03/06/2014

 

“After analyzing more than 260 million emails and 540 campaigns, Retention Science found subject lines with six to 10 words perform best, generating a 21 percent open rate, which is well above industry-standard.”

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Website Magazine

The Recipe To Subject Line Success

03/05/2014

 

“Some of the study’s most surprising data actually unveiled a new trend in email subject lines, finding that the use of movie titles and song lyrics is on the rise. In fact, a separate Retention Science study that focused on this trend found that subject lines referencing movies or songs were opened 26 percent of the time, while more traditional subject lines were opened just 16 percent of the time.”

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ECommerceBytes

How Merchants Can Get Shoppers to Open Their Emails

03/05/2014

 

“Taking a personalized approach is also shown to help re-engage and retain customers. Of the email campaigns studied, those with the recipient’s first name in the subject line delivered a 2.6 percent increase in open rates compared to those without a name.”

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MarketingProfs

The Most Effective Email Subject Line Length

03/05/2014

 

“For the emails analyzed, those with 6-10 word subject lines had a 21% open rate. Those with subject lines containing five or fewer words ranked second with a 16% open rate, and those with 11-15 words had a 14% open rate.”

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Live Intent

Hitting the Sweet Spot with Email Subject Line

03/05/2014

 

“A recent report from Retention Science discussed some of the elements that make for an eye-catching email subject line. First and perhaps most importantly, the study found, is the length of the subject line. Titles with between six and 10 words were opened the most, with a 21 percent open rate. Beyond that range, open rates declined to approximate 9 percent for subject lines between 21 and 25 words.”

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Direct Marketing News

Why Writing Subjects is a Lot Like Dating

03/05/2014

 

Be interesting: We generally like to date people who know what’s going on in the world. Consumers like to know that their favorite brands are on top of pop culture, as well. In fact, subject lines containing movie or song references generated a 26% open rate, compared to traditional subject lines that generated 16% open rates.”

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Small Business Computing

Why Writing Subjects is a Lot Like Dating

03/05/2014

 

“The onboarding requirements for large-scale or feature-intensive ecommerce solutions can quickly overwhelm small businesses, particularly those with lean internal staffing. Rather than start out with a suite of bells and whistles you may not have the resources—time, knowledge, staffing—to use right away, Jao says it’s better to begin with something you can actually use.”

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Lifehacker

Keep Email Subject Between 6-10 Words To Make Sure They Get Opened

03/04/2014

 

“An analysis of email responses by marketing company Retention Science found that emails with subject lines containing six to ten words were the most effective at getting the recipient to open them up. It’s not just brevity that’s the soul of wit, it seems. It’s also balance. Anything longer or shorter than that and the open rate drops.”

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New School Marketing Blog

5 Digital Marketing Tips & Trends, and Tactics

03/03/2014

 

“Email marketers often pull their hair out debating whether subject A or subject B is likely to get more clicks and engagement. Turns out subject lines with 6 to 10 words deliver the highest open rate (21 percent) compared to 5 or fewer words (16 percent) and more then 10 words (14 percent), according to a recent study by marketing analytics firm Retention Science.”

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Performance Marketing Insider

Improve Open Rates This Way

03/02/2014

 

“One of the most significant finds was the number of words in the subject line seems to have a direct impact on the open rate.  If a subject line was 6-10 words long, it was opened, on average, 21% of the time.  More or fewer words in the subject line caused the open rate to drop quite significantly.”

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Business News Daily

4 Email Marketing Tricks That Work

03/01/2014

 

“Most consumers receive emails on their mobile devices, and Retention Science found that customers open and read 35 percent of those emails on the go. A brief, concise subject line is ideal for mobile marketing strategies, as most smartphones only display the first several words of the email subject.”

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Forbes

Marketers: Keep Your Subject Lines Short

02/28/2014

 

“What is truly astounding is that, according to the Interactive Advertising Bureau, media agencies are diverting on average 15% of digital spend towards mobile. Yet many brands don’t seem to have the basics down to be competitive in this channel.”

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Entrepreneur

Want Customers to Open their emails? Read This

02/28/2014

 

“Marketing emails, of course, aren’t created equal. It’s all in the subject line – whether or not a customer decides to open your email or trash it rests entirely on its clickability. Luckily, a new study uncovers the attributes needed to create an effective one. Retention Science analyzed 267 million emails sent across 543 campaigns over the past six months. If you want to reach customers through email, consider these tips when crafting your next subject line. ”

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Marketing Pilgrim

Want People to Open Your Emails? Put Their Name in The Subject Line.

02/28/2014

 

“This is my favorite stat from the entire report: subject lines referencing movies or songs were opened 26% of the time, while emails with more traditional subject lines were opened 16% of the time. Isn’t that a hoot?”

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Brafton

Short & Sweet Subject Lines Get More Opens

02/28/2014

 

“The text customers see in their inboxes should be descriptive and appealing, but also short and sweet. The highest open rates (21 percent) came from emails with 6- to 10-word subject lines. Five or fewer words only got customers to click emails 16 percent of the time, and subject lines with 20 or more words were only opened 8 percent of the time.”

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Marketing Dive

What Subject Lines Increase E-mail Opens?

02/28/2014

 

“Marketing analytics firm Retention Science released a study of more than 260 million e-mails across 540 retail email campaigns showing what subject lines result in e-mail opens. ”

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EM+C: Marketing Strategies & Tactics

New Research Reveals Which Email Subject Lines Perform Best

02/27/2014

 

“Through an analysis of more than 260 million e-mails delivered via 540 campaigns, Retention Science, a retention marketing solution provider, discovered that e-mail subject lines that are between six and 10 words perform the best, with a 21 percent open rate.”

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DemandGen Report

Study: Short, Personalized Subject Lines Boost Email Open Rates

02/27/2014

 

“Personalization also is influencing email open rates, especially among on-the-go, mobile consumers. With 35% of emails now being opened on mobile devices, consumers are most attracted to short and relevant subject lines. To that end, email subject lines that included a recipient’s name delivered a 2.6% increase in open rates compared to those without a name included.”

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Marketing Land

Keep Subject Lines at 6 to 10 Words

02/27/2014

 

“After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science found email subject lines kept at 6 to 10 words resulted in a 21 percent open rate.According to the study findings, while 6 to 10 word subject lines delivered the highest open rate, email subject lines with 5 or fewer words generated a 16 percent open rate.”

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Channelnomics

Personalized, Mobile-Friendly Emails Boost Open Rates

02/26/2014

 

“Personalization also is influencing e-mail open rates, especially among on-the-go, mobile consumers. With 35 percent of e-mails now being opened on tablets and smartphones, consumers are becoming more attracted to short, highly relevant subject lines. In fact, e-mail subject lines that included a recipient’s name delivered a 2.6 percent increase in open rates compared to those without a name included.”

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Channel Marketer Report

Personalized, Mobile-Friendly Emails Boost Open Rates

02/26/2014

 

“Another way innovative marketers are boosting email open rates is by including pop culture references, such as movie and song titles. In a different study, Retention Science analyzed 3.7 million emails and 22 campaigns that included movie names and song lyrics in subject lines. Results showed that these subject lines were opened 26% of the time, while others were opened 16% of the time.”

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Internet Retailer

The Honest Co. Increases Conversions

02/01/2014

 

“As a consumer opens more Honest Co. e-mails and returns to the site, the messages become more personalized. They are also sent based on when Retention Science’s algorithm determines she consumer is most likely to open it. Previously, all welcome messages were sent on a pre-programmed schedule, Cho says.”

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Business News Daily

3 Ways to Keep Customers Coming Back

01/28/2014

 

“Retention Science reminds its clients that people are not constantly looking for information from the places they shop. Finding the right balance of frequency and communication style is key to an effective marketing strategy. ”

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The Next Web

How to optimize and properly use images in marketing emails

01/13/14

 

“Jao also says it’s crucial to consider your demographic when testing and optimizing images for send. The best marketers, he argues, segment email campaigns so that certain images are sent to one group and different images to another.”

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